Rucha Rucha Dokhe Dokhe
Helping D2C Brands Retain, Engage & Grow 🚀 Retention & CRM Marketing Specialist at ViralMint | MBA – IMDR Pune
- Role
- Senior Retention Analyst at ViralMint
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Rucha Rucha Dokhe Dokhe
Digital marketing professional with 3 years of experience across fast-paced tech and service environments. I recently completed my MBA in Marketing and Business Technology from IMDR Pune, and I’m now looking forward to new challenges and opportunities in the marketing space.Over the years, I’ve had the chance to work on a variety of campaigns—ranging from lifecycle and promotional emails and marketing automation flows to internal communications and content strategy. At Testbook, I launched and executed targeted campaigns that supported user retention and reactivation. During my internship at AnD HR, I helped improve onboarding communication for B2B clients, and at Cummins, I created internal newsletters and CSR content that boosted employee engagement.What sets me apart is my ability to blend creativity with data. I enjoy designing smooth user journeys, automating engagement workflows, and analyzing performance to improve results. I’m comfortable working across tools like WebEngage, HubSpot, Mailchimp, and Google Analytics, and I often use GenAI tools to speed up ideation and content creation.I’m currently exploring roles in email marketing, campaign management, marketing automation, internal communications, or broader digital marketing operations. If you’re looking for someone who’s curious, data-driven, and passionate about building meaningful digital experiences—I’d love to connect.
Experience
Senior Retention Analyst
Oct 2025 — Present · Pune, IN
Education
MICA | The School of Ideas
PG Certification in Digital Marketing and Communication
2020
Institute of Management Development and Research (IMDR) ,Pune
Postgraduate Degree, MBA
2023 — 2025
Ajeenkya D Y Patil University
Bachelor of Business Administration - BBA, Mass Communication/Media Studies
2017 — 2020
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