Ruby Pena
Marketing Automation and Lead Management at Armstrong World Industries
- Role
- Marketing Automation and Lead Manager at Armstrong World Industries
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Ruby Pena
A proven thought leader with an eye for detail and passion for utilizing industry best practices to deliver relevant, integrated campaigns to nurture customer relationships, drive sales leads, and increase revenue. Specific interest in using digital tools to bridge the gap between the customers\' online experience and sales to deliver an interactive experience allowing sales to build solid relationships and create customer advocates. Specialties: Database Management, Web and Campaign Analytics, Campaign Performance Reporting, Web Programming, Lead Generation, Conversation Marketing, Account Based Marketing, and Predictive Marketing. Tools: Marketing Automation Platforms, ON24 Online Event Platform, Drift Chatbot, Hootsuite Social Management Platform, KickFire Data Enhancement.
Experience
Marketing Automation and Lead Manager
Mar 2016 — Present
Education
Albright College
BS, Information Systems and Management
2010 — 2012
HACC, Central Pennsylvania's Community College
Associates, Web Development
2002 — 2006
Pennsylvania College of Art and Design
Certification, Web Design
2000 — 2002
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