Ruby Pena

Marketing Automation and Lead Management at Armstrong World Industries

Role
Marketing Automation and Lead Manager at Armstrong World Industries
Location
Lancaster, PA, US
LinkedIn followers
500 followers

About Ruby Pena

A proven thought leader with an eye for detail and passion for utilizing industry best practices to deliver relevant, integrated campaigns to nurture customer relationships, drive sales leads, and increase revenue. Specific interest in using digital tools to bridge the gap between the customers\' online experience and sales to deliver an interactive experience allowing sales to build solid relationships and create customer advocates. Specialties: Database Management, Web and Campaign Analytics, Campaign Performance Reporting, Web Programming, Lead Generation, Conversation Marketing, Account Based Marketing, and Predictive Marketing. Tools: Marketing Automation Platforms, ON24 Online Event Platform, Drift Chatbot, Hootsuite Social Management Platform, KickFire Data Enhancement.

Experience

  1. Marketing Automation and Lead Manager

    Armstrong World Industries

    Mar 2016 — Present

Education

  • Albright College

    BS, Information Systems and Management

    2010 — 2012

  • HACC, Central Pennsylvania's Community College

    Associates, Web Development

    2002 — 2006

  • Pennsylvania College of Art and Design

    Certification, Web Design

    2000 — 2002

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Ruby Pena — Marketing Automation and Lead Manager at Armstrong World Industries in Lancaster, PA, US | Unifers