Ruby Mishra

About Ruby Mishra

Coming from the defense background, almost everyone picked up a form of \"sword\" to fight for the nation. I jumbled up sword with \"words\" and it became my savior. From early time scribbling which later paid my bills, writing helped not just me but became a vital medium of communication for firms I worked with and for. With nearly 7 years of professional experience in writing, I merged my paths with digital marketing and now have a demonstrative history of working in varying service sectors. Skilled in various marketing methods to build the brand image like: 1. social media & brand management (website, e-mail, SMS, ad copies) 2. paid promotions (expertise in Facebook) 3. automation & growth marketing; & 4. campaign & remarketing strategies. I\'m a networker and a marketeer from 9-6 and a social butterfly with a creative headspace for reading and writing off the hours. Keen learner and an executer, currently working with a global brand propagating the idea of weaving campaigns that builds brand association and relevance through daily conversations.

Experience

1. Unit Manager

   Bajaj Finserv

   Mar 2022 — Present · Pune, IN

   Testaments\\\\n1)Silver Award in the Influencer Marketing Campaign category at the DIGIXX Summit Awards for the campaign \"Paisa Hota Toh Kaisa Hota.\"\\\\n-Achieved over 20 million views & featured an engaging augmented reality gaming filter, amplified by a network of influencers\\\\n2)Heroes Award for effectively implementing the \"Paisa Hota Toh Kaisa Hota\" campaign\\\\n-Executing innovative marketing strategy & achieving an overall view of 10 million\\\\n3)New Standard Award under the Lighthouse category for the launch of the collaborative DBS x Bajaj Finserv Credit Card\\\\n-Delivered an impressive 3 million views & boasted a remarkable engagement rate of 36%\\\\n\\\\nAs Brand Marketing Manager\\\\n1)Contributing to the development of local brand positioning, associated marketing themes, & media channels that align with target customer demographics\\\\n2)Managing various ATL/BTL initiatives to establish brand communication\\\\n3)Developing annual plans & budgeting for the brand & monitor the expenditure\\\\n\\\\nAs Social Media Manager\\\\n1)Developing, implementing, & managing social media strategies that drive engagement, brand awareness, & growth\\\\n2)Creating social media content calendars & coordinating content creation across teams.\\\\n3)Managing day-to-day activities on various social media platforms such as Facebook, Instagram, Twitter, YouTube, etc\\\\n4)Monitoring & analyzing social media metrics to evaluate the success of campaigns & adjust strategy accordingly\\\\n5)Staying up-to-date with changes in social media algorithms & trends\\\\n\\\\nIn Co-work Ecosystem\\\\n1)Acting as a coach to the account team through motivation, constant communication, creative problem solving & by contributing to the culture of the agency\\\\n2)Balancing the agency\'s POV while also serving as the client advocate during internal discussions & meetings\\\\n\\\\nAdded Job Roles\\\\n1)Creating & planning the budget for the year in collaboration with relevant stakeholders\\\\n2)Streamlining budget management & invoice processing in support with tools like SAP Ariba & Azure\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Atharva Educational Trusts College of Engineering Plot No.8/12 Sarve No 263 Malad Marve Road Charkope Naka Malad (West) Mumbai-400 095

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

• Banaras Hindu University

  Masters in Arts, Tourism and Travel Services Management

• Navy Children School

  12, PCM+B

  2010 — 2011

• Navy Children School

  10

  2008 — 2009