Zu Pin Li
Senior Ux Ui Designer (Contract through Gtt) @Laurentian Bank
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WORK HISTORY
Senior Ux Ui Designer (Contract through Gtt) @Laurentian Bank
Contract through GTT (Global Technical Talent Inc.) to support Laurentian Bank\'s Digital Banking Design team with the following job responsibilities:• Enhance the design system of Secure Banking by improving the structure and documentation of the UI component library.• Translate complex business and user requirements into intuitive wireframes and high-fidelity prototypes using Figma. • Design modern, accessible UI solutions for marketing websites and digital banking interfaces, enhancing user engagement. • Conduct user research and usability testing, leading to an improvement in user satisfaction scores.
EDUCATION
University of Toronto School of Continuing Studies
Certificate, SCS Digital Marketing Management
General Assembly Canada
Web Development, front-end and back-end Web Development Skills
University of Toronto School of Continuing Studies
Course certificate, Information Architecture and Content Strategy - SCS 3450
University of Toronto School of Continuing Studies
Introduction to User Experience (UX) Design
University of Toronto School of Continuing Studies
Course certificate, Visual Design - SCS 3677
University of Toronto School of Continuing Studies
Course certificate, User Research - SCS 3676
International Academy of Design
Diploma, Digital Media Design
Toronto Film School
Diploma, Computer 3D Animation
York University
Bachelor of Fine Arts (B.F.A.), Visual Arts
SKILLS
ABOUT ZU PIN LI
I am a Digital Product Designer with over 6 years of experience in the financial sector. I specialize in creating user-centric, accessible design systems that scale seamlessly. At CIBC, I contributed to the development and maintenance of Figma UI design kits and component libraries, ensuring consistent and inclusive user interfaces across web and mobile platforms. By collaborating with cross-functional teams, I facilitated the implementation of Visual Design Governance processes to optimize design consistency and usability. My work is driven by a commitment to improving digital experiences, leveraging tools like Figma and Adobe Creative Cloud to craft intuitive solutions. I partner with developers and researchers to validate and refine designs through usability testing, ensuring they meet both user and business needs. My focus remains on delivering cohesive, efficient digital ecosystems that empower teams and enhance user satisfaction. I am skilled in transforming limited resources into viable ideas, particularly in challenging work situations. I can meet deadlines and work with minimal supervision, an ideal team player to ramp up the production process of a Digital Product Design team. I am currently seeking a role in the Digital Product Design field.
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