Ruby Hu
Strategy Product Manager Lead @ TikTok | Risk Management
- Role
- Strategic Product Manager Lead at TikTok
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ruby Hu
At TikTok, my focus is on pioneering a Governance and Risk Control framework that is propelling us towards an ambitious billion-dollar GMV target. Our success hinges on a finely-tuned balance of buyer, creator, and seller experiences, establishing TikTok Shop US as a safe, trusted marketplace. This role fully leverages my competencies in risk and people management, alongside trust and safety protocols, cultivated through dedicated leadership.Previously at Amazon, I directed product innovation that transformed the search experience, utilizing advanced machine learning to understand and serve customer needs efficiently. The expertise I garnered there has been instrumental in developing strategic platform policies at TikTok, optimizing our approach to high-value creator segmentation to drive quality content and enhance user acquisition, directly supporting our GMV objectives.
Experience
Strategic Product Manager Lead
Sep 2022 — Present · Seattle, WA, US
Lead the risk control team of Product, Algorithm, Operation, and Data analytics functions to build Governance and Risk Control framework for TikTok Shop US with an annual target of achieve billions of GMV. •Strategize platform policies, and enforcement mechanisms to balance buyer experiences, creator experiences, and seller experiences to make TTS a safe and trustworthy marketplace * Introduce Merchant and Creator Segmentation to identify and develop high-value creators who would drive high quality contents that support new user acquisition and optimize the GMV target
Education
Beijing Foreign Studies University
Bachelor's degree, Japanese
Renmin University of China
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2013 — 2015
Yale School of Management
Master of Advanced Management (M.A.M.), Advanced Management
2016 — 2017
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