Ruby Brallier

Senior Franchise Strategy Manager @NBCUniversal

Develop comprehensive global strategies for Universal Pictures, DreamWorks Animation, and NBC Television, incorporating franchise and marketing campaigns, brand positioning statements, market insights, and financial forecasts and budgets, resulting in increased investment in brand initiatives Supervise franchise activation programs across multiple territories, business segments ( consumer products, gaming), and platforms ( in store, out of home, etc.) Spearhead the approval process of licensee creative across retail, promotional, and digital placements by monitoring deadlines and outputs for important stakeholders Create global sales materials and streamline asset delivery to facilitate placement and increased revenue of Universal consumer products at top tier retail accounts Collaborate with consumer insights to analyze entertainment and licensing industry challenges and trends to increase franchise awareness and provide product direction for product development Manage external partnerships with media and creative agencies to provide feedback and synthesize cross studio stakeholder management approvals Oversee the management of a multimillion dollar corporate marketing budget