Ruby Benoit

About Ruby Benoit

Hey there, I\'m Ruby Benoit, the driving force behind Craft Good Business. You know how…

Experience

1. CEO & Founder

   Ai Lift Marketing

   Jul 2015 — Present

   Our mission is to take businesses that are tired of the start-stop cycle of marketing efforts…you know, posting on social media for three weeks straight, then radio silence for two months. Sending a newsletter in January, then nothing until May. Starting email sequences you never finish. Hiring freelancers who disappear mid-project. Launching campaigns with great intentions that fizzle out when life gets busy…and give them the strategy, support, and systems to grow without chaos or compromise.We\'re not for everyone. We\'re for:• Businesses that are tired of slow seasons and missed opportunities• Founders who are maxed out and need done-for-you support• Brands that want consistency but don’t want to build a big teamWe call our flagship approach The Lift System, a simple, powerful process that turns content into connection, and connection into cash.(Formerly Craft Good Business)

Education

• Thunderbird School of Global Management

  MBA, International Management w/ Certificate in French

  2002 — 2003

• California State University, Fullerton

  BA, Business Administration w/ a Concentration in Marketing

  1994 — 1996

Skills

• Marketing
• Sponsorship
• Marketing Communications
• Social Media Marketing
• Market Research
• Hospitality
• Marketing Management
• Strategic Partnerships
• Brand Management
• Marketing Strategy
• Account Management
• Management
• Strategic Planning
• Event Management
• Entertainment
• Business Strategy
• Social Media
• Sports Marketing
• Partnerships
• Advertising
• Event Planning
• Strategy