Ruby Arani
Senior Digital Marketing Analyst
- Role
- Senior Digital Marketing Analyst at Koddi
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Ruby Arani
As a senior digital marketer, I specialize in dynamic paid social execution, content management, and partnership activations, helping brands execute impactful marketing strategies. Outside of work, you can usually find me exploring new coffee shops, playing pickup soccer, and exploring new cities!
Experience
Senior Digital Marketing Analyst
Jun 2023 — Present · Fort Worth, TX, US
Leverage in-depth data/performance analysis across platforms to identify trends, optimize performance, and maximize ROAS for a top travel brands. Utilize expertise in data analysis to inform strategic decisions regarding paid social advertising campaigns, often leading and mentoring/ collaborating with programmatic teams.Creating, implementing and QAing of variety of dynamic catalogs across Paid Social Platforms like Meta, Snapchat, and Pinterest that best equip top travel brands to effectively and efficiently reach and engage users. Evaluating the performance of ad creatives and providing feedback to improve engagement and conversion rates.
Education
St. Gregorys University
Marketing, Marketing
2013 — 2017
Grand Canyon University
Master of Business Administration - MBA , Business Administration with an Emphasis in Sports Business
2017 — 2019
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