Rubyann Payne
B2B Demand Gen | Amplifying global brand awareness & expanding reach with strategic integrated marketing🌎 | Enhancing brand engagement, driving traffic, boosting demand 🚀
- Role
- Global Brand & Digital Marketing Manager at Rich Products Corporation
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Rubyann Payne
Experienced marketer with 14 years of experience and a demonstrated history of working in a variety of verticals, primarily in B2B. Especially skilled in Digital Marketing and a strong advocate for a data-driven, integrated, approach. Motivated by a passion for developing the digital footprint in businesses and building the bridge for multi-channel strategies and narrowing the gap between Sales and Marketing.
Experience
Global Brand & Digital Marketing Manager
Jul 2024 — Present
Direct aligned integrated marketing campaigns across global markets. Ensure governance and best practices for global teams\' social media, email marketing, marketing automation, and mobile messaging to power campaigns and holistic programs. Focused on enhancing the customer journey, digital impact, and boosting customer lifecycle through marketing and sales planning alignment.
Education
University at Buffalo
Bachelor's, Marketing
2008 — 2012
Skills
- Strategy
- E-Commerce
- Online Advertising
- Online Marketing
- Contract Management
- Web Analytics
- Css
- Marketing Management
- Microsoft Office
- Sales
- Email Marketing
- Copywriting
- Web Design
- SEO
- Digital Media
- Account Management
- Marketing
- Blogging
- Brand Management
- Management
- Content Strategy
- Marketing Strategy
- Social Media Marketing
- Search Engine Optimization (SEO)
- Sem
- Event Planning
- Html
- Advertising Sales
- Wordpress
- Social Media
- Business Development
- Digital Marketing
- Brand Development
- Digital Strategy
- E-Commerce SEO
- Google Analytics
- Google Adwords
- Public Speaking
- Search Engine Marketing (Sem)
- Social Networking
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