Ruby Wu

Senior Strategy & Analyst Program Manager @TikTok

London, GB

Strategy Governance Program Manager | TikTok, LondonLed the design and implementation of governance frameworks facilitating successful launches of TikTok Shopping Mall across UK and EU markets, significantly improving content quality, reducing platform risks, and increasing Net Promoter Score (NPS).• Owned critical business metrics and conducted regular deep-dive analyses to identify trends, root causes, and optimization opportunities, delivering data-driven recommendations that improved customer compliant rate by 20% and reduced low quality content/listing% by 30%.• Led global governance projects focused on content listing, Intellectual Property Rights (IPR), and risk management, leveraging advanced data analytics to track policy compliance rates and measure impact on user experience and platform integrity. • Initiated and managed the implementation of automated content/listing moderation tools leveraging Large Language Models (LLM), using performance data analysis, AB testing result to optimize model accuracy and effectiveness, scaling reduction of low-quality content and minimizing user complaints. • Conducted periodic business reviews and statistical analysis to measure program ROI, presenting findings to senior leadership and using data insights to secure additional resources and drive program expansion.

The Chinese University of Hong Kong

Master of Science - MS, Ecommerce and logistics technology