Ruby Valtierra
Local Sales Manager @Univision
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WORK HISTORY
Local Sales Manager @Univision
Manage a sales team for Spanish Language TV station. Partner with companies by customizing campaigns geared towards the fastest growing segment in the country, Hispanics!
EDUCATION
California State University, Fresno
Bachelor's degree, Business Administration and Management
SKILLS
ABOUT RUBY VALTIERRA
Hispanic Marketing Consultant with 20 years in broadcast management experience. Create and execute successful Hispanic campaigns with a 360 approach (TV, Radio & Digital). Love to see businesses succeed and work hard to make this happen. Fortunate to work for Univision (#1 Spanish Language Broadcaster) and be able to accomplish client goals and create success stories for businesses.Local Sales Manager - Univision Television Fresno 2005 - PresentGeneral Sales Manager - Univision Television Bakersfield 20••••05Managed daily operations for Local and National business including Research and Traffic departments. Oversee and set sales projection revenues for both local/national accounts. Train, coach and set incentives for employees. Prepared yearly sales department business plan. Local Sales Manager - Univision Television Bakersfield - 2001Supervised eight local account executives for two television stations (Univision/UPN). Developed New business and increased share among advertising agencies. Recruited and trained local sales staff.Local Account Executive - Univision Television Fresno 1997 - local advertisers by qualyfying, researching and preparing proposals. Researched needs of businesses to create and customize successful promotional campaigns.National & Local Sales Assistant - Univision Television Fresno 19••••97Traffic Assistant - Univision Television Fresno 19••••94
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