Ruby Elvin
Recruitment Marketing Manager @ManpowerGroup
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WORK HISTORY
Recruitment Marketing Manager @ManpowerGroup
London, GB
Recruitment Marketing and Campaign Management- Leading tailored recruitment marketing strategies for diverse client needs, managing campaign budgets up to £500k. This includes activating campaigns, monitoring performance, reporting on spend, and recommending optimisations to meet cost-per-click and ROI targets- Deep understanding of UK candidate markets, conducting talent and market research to develop strategies that attract the right candidates across sectors- Managing paid media across multiple channels—job boards, programmatic platforms, Google Ads, and social media. Responsibilities include source tagging, ad copy review, and staying ahead of emerging trends like AI-driven targeting and passive candidate engagement- Monitoring response and conversion rates (clicks to applications), using an agile, data-led approach to adjust spend and messaging. For example, implementing one-click apply on Indeed to boost application rates by up to 25%- Creating clear, data-driven reports that help clients understand campaign performance, with actionable recommendations aligned to stakeholder priorities- Building strong relationships with stakeholders at all levels—collaborating with third-party media, internal teams, senior leadership, and creative partners to deliver high-performing attraction campaigns.Attraction Strategy and Employer Brand- Supporting clients in shaping their employer brand and EVP, ensuring messaging is clear, consistent, and aligned with diversity, equity, and inclusion goals- Reviewing and optimising time-to-hire, identifying key candidate touchpoints to maintain engagement throughout the recruitment journey- Conducting market analysis to assess competitiveness of salary, bonus, and benefits packages, informing attraction strategies- Understanding candidate perceptions of the client brand and addressing misconceptions through targeted messaging and strategic positioning.
EDUCATION
West London College
AAT Level 3
West London College
AAT Level 2
Richmond Park Academy
GCSE
ABOUT RUBY ELVIN
As an award-winning Recruitment Marketer, I create campaigns that amplify employer brands, attract top talent, and align seamlessly with organisational goals.I’ve created and executed high-impact marketing campaigns across diverse sectors, from automotive and government to logistics and tech, partnering with clients such as Jaguar Land Rover (JLR), The AA, Atos, Royal Mail, SRG, and JLR EC. Key achievements include- Supporting over hires per month for Jaguar Land Rover- Optimising job board spend, saving £200k and reinvesting in high-performing channels- Managing budgets up to £500k per client while running multiple accounts simultaneously- Leading large-scale improvement projects, including ATS, Broadbean, and tracking optimisations- Designing diversity campaigns that significantly increased candidate applications- Delivering training and cultural induction programmes across organisationsI excel at innovation, process improvement, and finding smarter ways to recruit. Whether pitching new campaigns, onboarding clients, or creating content with tools like Canva, my goal is always the same: make recruitment smoother, smarter, and more effective.Passionate about employer branding, recruitment strategy, and connecting people with meaningful opportunities, I help organisations transform recruitment into a competitive advantage in a crowded talent market.
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