Rubina Verma
Senior UX Designer @ EY | AI-Driven Experience Innovation | Human-Centered Design Strategist | Specialised in Design Systems | Inclusive Design
- Role
- Senior Ui & Ux Designer at EY
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rubina Verma
As a Senior UX Designer at EY, I specialize in crafting human-centered digital experiences that drive business transformation and user satisfaction. With a strong foundation in Design Thinking, User Research, and Interaction Design, I help organizations bridge the gap between user needs and business goals.My work spans across digital consulting, service design, and experience strategy, where I collaborate with cross-functional teams to deliver scalable, inclusive, and sustainable solutions. I advocate for circular design, systems thinking, and accessibility, ensuring that every product or service is not only usable but also ethically and environmentally responsible.AI Achievements include:Leading the design of an AI-powered assistant that improved task efficiency by 40% across enterprise workflows.Collaborating with data scientists to translate machine learning outputs into intuitive user interfaces.Designing conversational UX for intelligent chatbots used in customer service and internal operations.Advocating for ethical and responsible AI design, ensuring transparency and trust in AI-driven interactions.I thrive in complex, socio-technical environments, partnering with stakeholders, project managers, and domain experts to lead design facilitation, co-creation workshops, and strategic innovation initiatives. My approach is rooted in empathy, storytelling, and continuous learning—qualities that empower me to influence decision-making and drive change at scale.
Experience
Senior Ui & Ux Designer
Dec 2021 — Present · Bangalore Urban, IN
Education
Maharshi Dayanand University
Master in Computer Applications, HCI
Patna University
Bachelor of Science - BS, Computer Science
Indian Institute of Technology, Bombay
Postgraduate certificate program in Human centered & Design Strategy
Skills
- Adobe Xd
- Html5
- Bootstrap
- Java
- Photoshop
- Adobe Photoshop
- Css
- Flash
- Php
- Mysql
- Jquery
- Javascript
- Multimedia
- Html
- Adobe Illustrator
- Ajax
- Adobe Animate
- Web Development
- C++
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