Rubi Barragan
Regional Communications at JPMorganChase
- Role
- Media Relations Communications Specialist at JPMorganChase
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rubi Barragan
Emmy Awards 2017: Outstanding Coverage of a Breaking News Story in Spanish •…
Experience
Media Relations Communications Specialist
Mar 2023 — Present · Los Angeles, CA, US
Drive holistic public relations campaigns across traditional, social, and digital media.• Lead regional media monitoring, analysis, and reporting to inform strategy and demonstrate ROI for key stakeholders across the business.• Serve as spokesperson for Southern California and manage relationships with local, national, and trade media.• Develop and distribute monthly coverage reports with tailored insights, supporting message development and media planning.• Support proactive and reactive communications strategy, including identifying reputational risks, rebuttals, and opportunities to amplify the firm\'s thought leadership.• Collaborate cross-functionally with internal teams and agency partners to align messaging and evaluate campaign performance across paid, earned, and owned channels.• Partner with national insights and data analytics teams to compile relevant stats and research to support regional storytelling and press initiatives.• Support content creation including press releases, pitches, executive briefing materials, internal communications, and social media posts.• Provide logistical and strategic support for events, announcements, and media opportunities, including remote and on-site execution.• Monitor competitor and industry media activity to identify benchmarking opportunities and evolve strategy.• Assist in maintaining up-to-date media lists, stakeholder correspondence, and internal reporting systems.• Support crisis communication simulations and real-time responses; provide local context and media recommendations to senior leadership.
Education
Loyola Marymount University
Bachelor's Degree
2010 — 2014
Columbia University - Graduate School of Journalism
Master's Degree
2014 — 2015
Skills
- Blogging
- Interviews
- Publishing
- Press Releases
- Advertising
- Magazines
- Spanish
- Newspapers
- Editorial
- Copy Editing
- Broadcast
- Editing
- Journalism
- Twitter Savvy
- Online Journalism Enthusiast
- Tumblr Guru
- Politics
- Entertainment
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