Rubén Lizárraga
Co-founder @Mktideas Agency
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WORK HISTORY
Co-founder @Mktideas Agency
MX
We are a creative and digital agency building future-focused brands through strategy, design, technology, and performance.Our work blends creativity with data to help companies grow, scale, and stand out across Mexico and the United States.Our specialty areas include:• Branding & Visual Identity (elevated design for modern brands)• Social Media Strategy & Content Architecture• High-Performance Web Design & Development• Digital Ads (Google, Meta, TikTok)• Lead Generation Ecosystems• SEO & SEM• Creative Direction, Photo & Video Production• Integrated Campaigns for Hospitality & Real Estate• Digital PR & Reputation StrategyWith 20+ years of experience and deep expertise in real estate and hospitality, we help brands create meaningful presence, generate qualified leads, and connect with audiences through design, storytelling, and performance-driven marketing.Our teams in Los Angeles, Mexico City, Cancún, and Cabo work as one integrated unit — designers, social strategists, developers, analysts, and creatives — delivering work that feels global, refined, and intentionally crafted.Let’s build something extraordinary.DM for inquiries Cabo: 624 173 h•••@mktideas.comFollow us everywhere as @mktideas linktr.ee/marketingideasgroup#wearemktideas#mktideas#mktideasfriends
EDUCATION
Harvard Business School
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT RUBÉN LIZÁRRAGA
Strategic Visionary | International Marketing Executive | Hospitality & Real Estate Growth ArchitectCo-Founder | Mktideas AgencyI am an international marketing executive with more than two decades of experience leading brand transformation, digital strategy, and revenue growth across highly competitive markets in the United States and Mexico.My professional trajectory spans senior leadership across marketing, sales, branding, merchandising, customer experience, and technology, working closely with executive teams to drive measurable performance, operational alignment, and long-term brand equity.As Co-Founder of Mktideas Agency, I lead a international marketing and creative organization specializing in strategic design, branding, digital ecosystems, web development, and performance-driven growth strategies, with a strong focus on the hospitality and real estate sectors. Our firm partners with boutique brands, institutional developers, and Fortune 100 companies, delivering solutions that combine creative excellence with data-backed execution.With fully integrated teams based in Los Angeles, Mexico City, Cancún, and Cabo, Mktideas Agency operates as a unified, cross-border organization providing:Creative • Design • Strategy • Branding • Content • Social • Web • PerformanceThroughout my career, I have led and overseen initiatives for globally recognized brands including Four Seasons, AMAN, Rosewood, Viceroy, SLS Hotels, Grupo Habita, Hilton (Conrad & Waldorf Astoria), Ritz-Carlton, Fairmont, as well as high-end residential and mixed-use developments across Mexico and California.My leadership philosophy is rooted in strategic clarity, disciplined execution, and organizational coherence. I advocate for simplicity at scale—designing systems, strategies, and teams that are precise, efficient, and built to perform. I combine analytical rigor with people-centered leadership, fostering environments where accountability, innovation, and excellence coexist.Under our direction, Mktideas Agency has evolved into a trusted strategic partner for organizations seeking sustainable growth, market expansion, and elevated customer experiences within complex, high-value environments.If you are exploring market entry, brand repositioning, or the development of a robust digital growth platform, I welcome the opportunity to connect.Let’s create something amazing together.
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