Ruben Salcido

WORK HISTORY

EDUCATION

SKILLS

ABOUT RUBEN SALCIDO

Integral to this team is the Market Development Leader,(MDL)who is responsible for the growth of sales and the development of our Independent DSD Partners (IDPs). The MDL will communicate sales, stale and service targets and merchandising objectives to assigned independent distributors as well as support Zone Sales Manager (ZSM) at regularly scheduled workshop meetings to improve operational expertise of the independent distributor. The MDL is responsible for establishing and maintaining a high level of relations with our Independent DSD Partners (IDPs), retail stores management and key customers. Execute distribution, merchandising and promotion priorities against targeted goals and in line with specific customer expectations.Schedule and conduct weekly route rides to provide coaching on improved selling skills.Execute store evaluations monthly to highlight strengths and opportunities with 30% of the evaluations conducted on the weekend.Ensure service levels meet or exceed customer expectations.Sell incremental placements, point of sale and displays throughout the store.Perform required resets.Develop strong relationships across multiple levels of the store personnel.Establish, and maintain, call frequency on major chain supervisors to support sales and service levels.Collaborate across the organization to deliver results.Understand the consumer and customer variations across multiple classes of trade.(Convenience, Mass, Grocery and Drug, etc.)Establish, develop and maintain business relationships with IDPs (Full day route riding & frequent route operations skill sharing)Deliver gross revenue targetContribute to ACV display gains in key accounts and region geoSelling and negotiation skillsLeverage technology to make informed business decisionsEstablish strong selling relationships with key retailers and divisional leaders of top accounts within zoneExecute route addition goalConduct min quarterly JBP sessions with IDPIdentify & create strategy to influence worst performing IDP results vs opportunityConduct weekend store evaluations a minimum 1x per monthTenacious and successful sales rep selling $220k in food items monthly to over fifty three accounts every week. This involved cold calling, account acquisition, order guide set up, food costs, inventory, promotions, sales, special orders, credits and educational processes. Experienced and knowledgeable sales rep with experience in medical supplies, DME, orthopedics, wound care, disposables, industrial chemicals, laboratory and diagnostic equipment. Sell $85k to $100k monthly.