Ruben Lugo

About Ruben Lugo

Results-driven marketing and business development leader with 20+ years of expertise in building and leading high-performing teams to achieve global brand expansion and revenue growth. Proven ability to develop and execute data-driven, integrated marketing strategies across diverse digital landscapes, specializing in B2C / D2C / B2B industries. Passionate about driving measurable results and maximizing profitability through strategic vision and impactful initiatives.Recently drove global team initiatives to revitalize a multi-billion-dollar IT leader in performance memory and storage solutions, directly supporting the demands of our digital world.Qualifications:• Global Leadership & Team Development: Drive high-performing global teams across diverse initiatives, exceeding regional targets.• Talent & Performance: Empower teams to peak performance, consistently achieving ambitious growth.• Strategic Go-to-Market & Digital Expertise: Execute impactful GTM strategies, maximizing ROI across all digital channels.• Strategic Partnerships: Forge global alliances to expand market reach and brand awareness.• Revenue & Growth: Consistently deliver revenue-generating strategies, surpassing sales and growth targets.• Award-Winning Product Launches: Recognized for launching innovative products that drove market leadership and revenue gains.Strategic Planning & Execution | Global Brand Management & Marketing | Product Marketing & Launch Strategy | Data-Driven Marketing & Sales Analytics | Global Leadership & Team Development | Digital Marketing & Sales Transformation | Content Strategy & Creation | Strategic Partnership Development | Cross-Functional Collaboration & Communication | Project Management & Creative Direction | Revenue Growth Strategies | Market Expansion | Sales Team Leadership & Development | Integrated Marketing & Sales Alignment | Customer Acquisition & Retention | Sales Enablement & Training | Performance Marketing & ROI Optimization

Experience

1. Director of Sales and Marketing

   Pioneer Circuits, Inc.

   Mar 2025 — Present · US

   Senior leadership responsible for setting priorities, driving performance, and leading strategic initiatives with a collaborative, cross-functional approach. Empower teams, influence key decisions, and help shape the long-term direction of the organization.• Lead high-performing teams across Sales, Strategic Quoting, Account Management, and Marketing, driving unified growth initiatives for the nation’s leading provider of high-reliability PCBA solutions.• Develop and execute market strategies that expand brand presence, strengthen customer retention, and consistently achieve double-digit revenue growth across Military, Defense, Aerospace, and Space Exploration sectors.• Champion the integration of strategy and engineering innovation, utilizing Design for Manufacturing (DFM) and Concurrent Engineering to support complex, mission-critical product development and accelerate time-to-value for customers.

Education

• 280 Group: Product Management / Product Marketing

  Completed, Product Management / Product Marketing

• Santa Ana College

  Business Administration and Management, General

Skills

• Marketing
• Product Management
• Sales Operations
• Video
• Demand Generation
• Trade Shows
• Account Management
• Salesforce.com
• Multi-Channel Marketing
• Direct Sales
• Forecasting
• Go-to-Market Strategy
• Competitive Analysis
• Sales Management
• Start-Ups
• P&L Management
• Social Media
• Market Research
• Strategic Partnerships
• Strategy
• E-Commerce
• Advertising
• New Business Development
• Product Development
• Crm
• Product Launch
• Key Account Management
• Product Planning
• Social Media Marketing
• Channel
• Consumer Electronics
• Marketing Management
• Market Analysis
• Channel Partners
• Cloud Computing
• Retail
• B2b
• Sales Process
• Cross-Functional Team Leadership
• Marketing Strategy