Ruben Hernandez

About Ruben Hernandez

International Business Development expert with 15+ years’ experience driving revenue and…

Experience

1. Director of Strategy and Market Planning

   Dollar General

   Jun 2021 — Present

   Directed Market Planning process for a brand-new store format by aggregating economic, demographic, and competitive data, creating store location profile, and leveraging GIS software to identify site placement • Created store location pipeline to meet development targets for initial 3 years of new venture • Adapted store pro-forma model to project business model profitability and define IRR targets for new stores • Performed early-stage partner search to evaluate real estate developers for future build-to-suit program to accelerate expansion • Provided financial planning and analysis for department, managing budget and capital requests

Education

• The University of Dallas

  BA, English

• Esade

  ESADE FULL TIME MBA EXCHANGE PROGRAMME

  2015 — 2015

• Texas McCombs School of Business

  Master of Business Administration (M.B.A.), Concentrations in Marketing and Finance

  2013 — 2015

Skills

• Analysis
• Editing
• Social Media
• Event Planning
• Strategic Communications
• Strategic Planning
• Marketing Communications
• Media Relations
• Project Management
• English
• Business Strategy
• Marketing Strategy
• Business Development
• Entrepreneurship
• Leadership
• Event Management
• Financial Modeling
• Competitive Analysis
• Management
• Strategy
• Fundraising
• Marketing
• Market Research
• Public Relations
• International Trade
• Nonprofits
• Spanish