Ruben Cruz-Alvarez

Enterprise Customer Success at Appcues | Helping teams build products their users love

Role: Enterprise Customer Success Manager at Appcues
Location: Bellingham, MA, US
LinkedIn followers: 500 followers

Customer/Client ServiceView LinkedIn profile

About Ruben Cruz-Alvarez

Bilingual Customer Success Management Professional experienced in B2B Customer Success…

Experience

Enterprise Customer Success Manager
Appcues
Jun 2025 — Present

Education

University of Puerto Rico-Rio Piedras
Bachelor's degree
2008 — 2014
Hult International Business School
Master's in International Marketing
2014 — 2015

Contact information

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Work email
•••••@appcues.com
Personal email
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Current company

Appcues

Software Development · 67 employees · Founded 2013 · Boston, Massachusetts, United States

Appcues is a customer engagement platform that helps marketing and product teams turn the product customers already live in into the best place to reach, encourage, and engage them. Acquisition keeps getting more expensive and less predictable. The best untapped growth for your business is already inside your product, but the customer relationship lives between functions. When marketing, product, and success work separately, your users are the ones who feel it. Appcues reads what your customers do, the truest signal of who they are and what they need. Then, Appcues turns it into the next right move: a personalized, behavior-triggered campaign, delivered right where they already are in the moment that matters. Teams use Appcues to run the whole relationship as one motion — awareness, adoption, advocacy, and innovation — so customers get valued, feel valued, and keep coming back: - Improve customer engagement across the lifecycle - Send the right message to the right person at the right moment - Make smarter decisions with analytics and AI recommendations Over 1,000 companies trust Appcues, including Adobe, Hubspot, Salesforce, Wayfair, and Equifax. On average, customers see a 13.6% lift in activation, 14.3% more feature adoption, and 6% higher net revenue retention. As one of the companies that helped build product-led growth, we’ve learned the product can’t grow alone. It needs a team behind it, showing up at the right moment, season after season. Build experiences that move people. Appcues.com.

appcues.com

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About Ruben Cruz-Alvarez

Experience

Enterprise Customer Success Manager

Education

University of Puerto Rico-Rio Piedras

Hult International Business School

Find verified contacts for anyone on LinkedIn