Ruben Soto
Founder | Pro Fleet Solutions & 24Seven Express | Redefining Automotive Service in 36 Hours | Scaling Operations, Driving Growth & Partnerships
- Role
- Co-founder at Pro Fleet Solutions, INC
- Location
- Orange, CT, US
- LinkedIn followers
- 500 followers
About Ruben Soto
My strength is in scaling operations and building high-performing teams and systems that turn vision into sustainable growth.I am one of the Founders of Pro Fleet Solutions and 24Seven Express Inc. At Pro Fleet, I helped grow an idea that started with two guys and a box truck into a multi-state operation with more than 20 technicians and a full operations team. At 24Seven Express, I lead a logistics company built on accountability, efficiency, and reliability, delivering consistent results at scale.What defines me is not just starting businesses but creating structures and accountability-driven cultures that allow them to thrive. With experience in both corporate leadership and entrepreneurship, I know how to design organizations that perform today and are ready to grow tomorrow. Let’s connect if you are building teams, scaling operations, or preparing an organization for its next stage of growth.
Experience
Co-founder
Sep 2022 — Present · CT, US
I am a Co-Founder, equity owner, and Chief Operating Officer of Pro Fleet Solutions, a high-growth mobile fleet maintenance platform serving large, distributed fleets. I am responsible for building and operating the company’s scalable execution engine, with direct ownership of operational performance, margin discipline, and growth readiness.I lead field operations, workforce strategy, systems implementation, and process standardization, with a focus on unit economics, service consistency, and operational leverage. My mandate is to institutionalize execution by reducing key-person risk, increasing productivity per technician, and ensuring service delivery scales predictably across markets.In partnership with ownership and senior leadership, I align day-to-day operations with long-term enterprise value creation. This includes KPI-driven management, cost controls, standardized training and onboarding, and repeatable playbooks for geographic expansion and client integration.Pro Fleet Solutions is being built as a durable, defensible fleet services platform designed to outperform fragmented legacy providers and to support strategic partnerships, roll-ups, and institutional investment.
Education
Southern Connecticut State University
Bachelors of Science, Comunication
2007 — 2012
University of New Haven
Master of Science (M.S.), National Security & Public Safety
2014 — 2016
Skills
- Sales Management
- Conflict Management
- Management
- Team Building
- Computer/Technical Literacy
- Strategic Planning
- Employee Relations
- Organizational Development
- National Security
- Event Management
- Public Speaking
- Customer Relationship Management (Crm)
- Cyber-Security
- Coordinating Special Events
- Telecommunications
- Time Management
- Microsoft Office
- Sales
- Leadership
- Customer Relations
- Conflict Resolution
- Information Technology
- Microsoft Excel
- Powerpoint
- Social Media
- Events Coordination
- Microsoft Powerpoint
- Sales Operations
- Customer Service
- Social Networking
- Microsoft Word
- Team Leadership
- Interpersonal Communication Abilities
- Motivational Speaking
- Training
- Customer Satisfaction
- Account Management
- Event Planning
- Marketing
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