Ruben Rietveld
Chief Executive Officer Chief Financial Officer @Wanzl North America
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WORK HISTORY
Chief Executive Officer Chief Financial Officer @Wanzl North America
Charlotte, NC, US
Wanzl North America’s (WNA) vision is to be a leading entrepreneurial player in terms of market share, agility, and game-changing solutions. WNA is a solution provider, creating value along the supply chain of our customers, from the online purchase to the delivery to their customers. WNA is headquartered in the Charlotte Metro Area, North Carolina. With >500 employees and $200M of sales, WNA focuses on the retail and distribution market segments with marquee customers such as Walmart, Amazon, and the majority of large grocers and retailers. In addition to being the largest manufacturer of shopping carts in North America, WNA has three additional main product segments as well as a Service business, providing turnkey solutions for customer guidance (Access Systems), Shelving & Fixtures, and Material Handling products. Additionally, WNA is active in building a “digital” business line with products for shopping cart containment, smart exit gate technology, and solutions for autonomous and/or semi-autonomous retail stores.
EDUCATION
HAN University of Applied Sciences
Bachelor of Applied Science - BASc, Business/Managerial Economics
ABOUT RUBEN RIETVELD
Strategic CEO & CFO who drives enterprise-wide value creation across organizations in growth, turnaround, and steady-state environments with P & Ls from $100M to $3B. Accomplished in optimizing performance in PE-backed, public, and private-sector companies by integrating financial acumen and technology enablement into decision-making at all organizational levels. Combines financial rigor with operational excellence to deliver sustainable results while elevating business partnerships beyond traditional finance boundaries.Career Impact Highlights- Founding CFO: Established foundational infrastructure (people, processes, systems) supporting 9 acquisitions and $180M year-1 revenue growth while securing $400M debt facility for PE-backed aggregator- Adaptive Crisis Leadership: Led North America region through COVID-19 pandemic with disciplined fiscal management that preserved operations despite 20% revenue decline, resulting in zero layoffs, 15-point employee engagement increase, and uninterrupted customer service- Strategic Growth Architect: As transitional North America President, collaboratively developed and secured broad support for a comprehensive 5-year roadmap to double North American revenue by $200M, encompassing commercial strategy shifts, supply chain and operations optimization, R&D focus, and enabling function transformation- Complex Portfolio Restructuring: Led organizational realignment of $6B GE division carrying $1B corporate costs across five business divisions with zero compliance issues; later directed $1B Functional Amines business realignment at Eastman to achieve greater portfolio synergies and enhance investor transparencyWith executive experience spanning chemicals, energy, restoration, and manufacturing industries, I excel in high-change environments where financial leadership translates to competitive advantage. My international background provides a global perspective on market opportunities and operational excellence.I\'m committed to building high-performing organizations that drive business results through strategic partnership, process optimization, and technology enablement.
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