Ruben Elstner
Geschäftsführer @Tres Bien Gmbh I.L
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WORK HISTORY
Geschäftsführer @Tres Bien Gmbh I.L
Munich, DE
As a Managing Director, I have successfully built and led a digital marketing agency that caters to the specific needs of companies in the digital era. With a strong emphasis on digital channels, scalable content production, the digital funnel, and effective localization strategies, I have enabled rapid country expansion for numerous organizations.During my tenure, I have played a pivotal role in the growth of scale-ups such as Air up, Just Spices, Luko, and Yamo. Through salient top-funnel strategies, particularly leveraging YouTube, we established brand awareness and facilitated their entry into international markets. By adopting a modular content production approach, we efficiently executed lower-funnel campaigns, enabling these companies to achieve significant scalability. Notably, Air up and Just Spices successfully expanded into the highly competitive US market, thanks to our strategic support.Furthermore, I have had the privilege of working with renowned industry giants, including Netflix, Adidas, and Intersport. By delivering impactful digital and print content solutions, we helped these companies effectively scale their presence across various channels.In my capacity as Managing Director, I have overseen the following key responsibilities- Advising clients on growth strategies, utilizing creative content to penetrate multiple markets- Implementing a scalable project management process, ensuring seamless localization and efficient content production at scale- Establishing a global decentralized creative agency, fostering collaboration and synergy across borders- Building and leading a team of skilled strategists, driving new brand narratives, effective campaigns, go-to-market strategies, and market positioning tailored to diverse markets.
EDUCATION
Albert-Ludwigs-Universität Freiburg im Breisgau
Bachelor’s Degree
Technische Universität Berlin
Informatics
Université Jean Moulin (Lyon III)
Business, Management, Marketing und verbundene unterstützende Dienste
ABOUT RUBEN ELSTNER
Passionate athlete-turned-Managing Director with a love for sports like running and road cycling. Experienced in working with renowned brands including Adidas, Netflix, Heineken, and New Balance. Had the pleasure of assisting startups like Air up and Just Spices in developing their brand personalities. A firm believer in the transformative power of storytelling and effective brand communication.
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