Ruben C.
Vertical Marketing Manager - Education | Esports in Education Ambassador
- Role
- Vertical Marketing Manager - Education at ViewSonic
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
About Ruben C.
Technology has the ability to impact lives at a level and scale that has never been realized in the history of mankind. The idea that something I create can impact someone across the world now, or in the future is what drives my passion for Technology. And, with skill and hard work - anyone can do it.
Experience
Vertical Marketing Manager - Education
May 2022 — Present · Brea, CA, US
Develop and execute marketing strategies to effectively target government customers, including federal, state and local agencies. Collaborate with the sales team to identify key accounts and develop account-specific marketing plans. Conduct market research and analysis to stay up-to-date on government market trends, competitive landscape, and customer needs. Develop and execute multi-channel marketing campaigns, including email, social media, webinars, events and content marketing. Create compelling marketing collateral and messaging that effectively communicates the value of our product and solutions to government customers. Build and maintain relationships with government customers, industry associations, and other stakeholders to strengthen brand and reputation in the market. Work closely with internal teams, including product management, sales, and customer success, to ensure alignment on marketing strategies and initiatives.
Education
Biola University
Bachelor of Science
2005 — 2009
Biola University
Bachelor of Science (BS) Business Adminstration
2005 — 2009
University of Maryland College Park
Master of Professional Studies (MPS) in Technology Entrepreneurship
2015 — 2016
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