Ruben Arredondo
Sr. Brand Manager, Munchkin | ex The Wonderful Company, Campbell’s Soup Company, Bolthouse Farms | Brand Builder, Innovator, Leader
- Role
- Senior Brand Manager at Munchkin
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ruben Arredondo
I’m a brand leader with over 10 years of experience driving growth and innovation across some of the world’s most recognized consumer brands. I have a proven record of revitalizing declining categories, leading breakthrough product innovation, and delivering integrated marketing campaigns that strengthen brand equity and accelerate revenue.My background combines the agility and entrepreneurial mindset gained from high-growth organizations such as Munchkin and Bolthouse Farms with the disciplined brand-building expertise developed through the Wonderful Company’s Brand Management Rotational Program. This blend of strategic vision and hands on execution enables me to scale brands with both speed and precision.At the core of my career is a passion for building brands that genuinely improve people’s lives through health focused, purpose driven innovation. I thrive on translating consumer insights into meaningful products and storytelling that inspire loyalty, impact communities, and drive sustained business growth.
Experience
Senior Brand Manager
Mar 2025 — Present · Los Angeles, CA, US
Lead brand strategy and innovation across Munchkin’s largest categories (diapering, potty, sleep, nursery, and health & safety) driving disruptive product launches, integrated marketing campaigns, and data-driven growth strategies.
Education
University of Southern California
Bachelor of Science - BS, Business Administration and Management, General
2005 — 2008
USC Marshall School of Business
Master of Business Administration - MBA, Business Administration and Management, General
2017 — 2019
Skills
- Direct Store Delivery
- Pricing
- Retail Category Management
- Retail
- Product Development
- Key Account Development
- Forecasting
- Nielsen
- Customer Marketing
- Management
- Trade Marketing
- Consumer Products
- Grocery
- Iri
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