Rua Hekhuis

About Rua Hekhuis

You deserve more than one-size-fits-all wealth management. You\'ve worked hard, made bold decisions, and built something unique-your financial plan should reflect that. Before joining Merrill, I built and ran three businesses of my own. I\'ve experienced the late nights, the calculated risks, and the weight of big decisions. I also earned a Master\'s in Marketing and Management, not just for the letters behind my name-but to understand how people think, build, and grow. That\'s why I connect so well with clients who\'ve carved their own paths-entrepreneurs, professionals, and individuals whose wealth comes with complexity, responsibility, and purpose. Some of my clients are business owners by design, others by necessity-athletes, physicians, attorneys, entertainers. What they all have in common is this: they don\'t want just another advisor. They want someone who listens deeply, plans holistically, and makes life simpler-not more complicated. I help with everything from tax-smart investing and debt strategies to legacy planning and multigenerational guidance. But beyond the technical side, I bring calm, clarity, and candor into the financial conversations that matter most. My role is to be a trusted resource in your corner-one who honors the work it took to get where you are, and helps you build what\'s next. I live in Spring Lake with my husband, Kenny, and our two dogs-Fat Amy (a champion napper) and Kai (the friendliest Maltese you\'ll ever meet). I love meaningful conversations, the outdoors, good food, and surrounding myself with people who value quality over noise.

Experience

1. Wealth Management Advisor, Senior Vice President

   Merrill Lynch

   Sep 2012 — Present

   CERTIFIED FINANCIAL PLANNER® certification attained through the rigorous process administered through the Certified Financial Planner Board of Standards, Inc. • Chartered Retirement Planning Counselor™ designation attained through the College for Financial Planning Institutes Corp. • Sports and Entertainment Accredited Wealth Management Advisor™ designation attained through the College for Financial Planning Institutes Corp. • Merrill Longevity Training Program from the University of Southern California\'s Davis School of Gerontology CLIENT FOCUSED APPROACH: BUSINESS MINDSET, PERSONAL TOUCH The clients I work with have high expectations - and my team and I strive to exceed these expectations. All clients expect, and receive, the most thorough and personalized level of service available in the industry - delivered with uncompromising integrity. r••••••••@ml.com 61••••••77 *Certified Financial Planner Board of Standards, Inc. owns the certification marks CERTIFIED FINANCIAL PLANNER® and CFP® in the U.S.*Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo and Sports & Entertainment Accredited Wealth Management Advisor™, SE-AWMA™, and the SE-AWMA™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.

Education

• Rapid City Central High School

  High School Diploma/GED

  1994 — 1998

• Palm Beach Atlantic University

  Masters of Business Administration, MBA

  2002 — 2004

Skills

• Business Succession Planning