Robert Tollefson
Director, Creative Strategy @ UnitedHealthcare Government Programs
- Role
- Director, Creative Strategy, Unitedhealthcare Government Programs at UnitedHealthcare
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Robert Tollefson
Experienced creative leader with demonstrated results in corporate and agency settings. Passionate about inspiring and generating creative strategies that achieve business goals. Skilled in Creative Leadership, Advertising, Social Media, Brand Strategy, Copywriting, Team Building, Market Positioning, Integrated Marketing and Strategic Communications.
Experience
Director, Creative Strategy, Unitedhealthcare Government Programs
Oct 2020 — Present · Minneapolis, MN, US
Serving one in five Medicare beneficiaries, UnitedHealthcare Government Programs is the largest business dedicated to the health and wellbeing of seniors and other Medicare beneficiaries. As director of creative strategy, I lead a team responsible for setting the creative direction of our Medicare Advantage, Dual Special Needs and Group Retiree plans. In addition, the team is responsible for supporting UnitedHealthcare Individual & Family Plans available on federal and state health care exchanges. We work in a highly collaborative environment, partnering with marketers, senior leaders, in-house creatives and external agencies to define and build creative platforms. Our creative portfolios span the full acquisition funnel, from awareness to lead generation to activation. Just as important, we support member onboarding and engagement campaigns. Our work appears on paid, earned and owned channels nationwide.My passion is inspiring effective creative. I’m a believer in using research and insights to inform the messages we create, the words we use, and the designs we deliver. Every touchpoint must be on-message and on-brand. The company serves a diverse range of Americans, and our creative reflects this diversity with inclusive messages and visuals.
Education
St. Cloud State University
B.S., Mass Communications, English, Graphic Design
1983 — 1988
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