Rachel Tierney

About Rachel Tierney

I lead technology and architecture strategy that enables modern, secure, and scalable media and marketing operations. My focus is helping organizations turn complex data, platforms, and systems into measurable business outcomes—while balancing innovation with governance, privacy, and security.I operate at the intersection of ad tech, data architecture, and enterprise technology, partnering closely with business, analytics, and investment leaders to ensure technology accelerates growth, efficiency, and insight. I bring deep experience designing and modernizing platforms that support full-funnel media planning, advanced measurement, and enterprise reporting in highly regulated environments.My background includes leading large-scale digital and infrastructure transformations, including cloud migrations to Azure, ERP implementations, and the deployment of modern media buying and analytics platforms. I’ve successfully integrated legacy systems with third-party technologies to support operational scale, M&A, and evolving data strategies.I also bring a strong command of governance, cybersecurity, and risk management, with hands-on leadership establishing and maintaining PCI and SOC 2 compliance programs.As a people-first leader, I build high-performing teams by aligning talent to strengths, fostering accountability, and creating environments where teams can move fast—with confidence in the systems behind them.

Experience

1. Vice President, Technology

   NOVUS Media LLC

   Jul 2021 — Present

   Lead enterprise technology and architecture strategy supporting media planning, buying, measurement, and reporting across digital and omnichannel channelsArchitect scalable, cloud-based platforms enabling full-funnel media execution, advanced analytics, and operational efficiencyPartner closely with strategy, analytics, investment, and client leadership to align technology capabilities with business outcomesDrive digital transformation initiatives, including legacy system modernization, platform consolidation, and third-party integrationsEstablish and maintain governance, security, and compliance standards across technology environments, including SOC 2Build and lead high-performing technology teams focused on agile delivery, clear documentation, and cross-functional collaboration

Education

• Commonwealth University-Lock Haven

  BS, Chemistry

  1991 — 1995

• Commonwealth University-Lock Haven

  Bachelor of Science, Chemistry

Skills

• Software Development
• Crm
• Software as a Service (Saas)
• Business Development
• Project Management
• Customer Service
• Marketing
• Training
• Testing
• Business Analysis
• Requirements Analysis
• Cross-Functional Team Leadership
• Sdlc
• Data Analysis
• Quality Assurance
• Edi
• Microsoft Word
• E-Commerce
• Software Development Life Cycle (Sdlc)
• Microsoft Excel
• Email Marketing
• Integration
• Agile Methodologies
• Management
• Business Process Improvement
• Project Planning
• Saas
• Customer Relationship Management (Crm)
• Leadership
• Process Improvement