Robert Todd Felton

About Robert Todd Felton

At StitchDX, my leadership in digital transformation has been pivotal in steering our digital agency through challenging times and into a period of positive growth. Our team\'s focus on delivering impactful project implementations, which account for a significant portion of our revenue, has been a cornerstone of our success. With a specialized skill set in web content and marketing communications, I have been instrumental in acquiring new clients and developing innovative products that now generate over half of our current revenue.My expertise in crafting digital workplace change processes has enabled organizations of varying sizes to undergo successful transformations. As a speaker and author with a deep understanding of modern workplace dynamics, my mission is to align digital transformation with organizational values and goals. This alignment ensures our clients not only adapt to change but thrive in an evolving digital landscape. Our approach has resulted in transformative brand strategies and workplace alignment that resonate across industries.

Experience

1. Chief Customer Officer

   Stitchdx

   Oct 2016 — Present · Boston, MA, US

   Own the project implementation process from Discovery through Delivery for projects accounting for 73% of total revenue by carefully managing timelines, clients, and resources.• Lead a digital agency through a pandemic and a return to positive year-over-year growth by acquiring new clients, improving internal efficiency, and developing new products and offerings that represent over 50% of current revenue. • Design and implement a unique digital workplace change process leading to successful digital transformations in organizations ranging from 50 employees to employees.• Lead client workshops on core messages, brand understanding, and workplace alignment for organizations undergoing rebranding, mergers, rapid growth, and digital transformations.• Solve client problems creatively with the digital tools, particularly Microsoft SharePoint and Teams, that they’ve already invested in, reducing costs by as much as 28%.• Cultivate and maintain strong relationships with current and former clients, ensuring strong referral network and additional opportunities.• Increase brand awareness and market share by speaking, writing, and leveraging social media on the topics of nonprofit and social impact strategy, the modern workplace, and digital strategy resulting in strong growth in both digital workplace and nonprofit clients.

Education

• Syracuse University

  MA, English

  1993 — 1994

• Syracuse University

  Master's Degree

• Cornell University

  Bachelor of Arts

• Cornell University

  BA, English

  1987 — 1991

Skills

• Drupal
• Adobe Creative Suite
• Strategy
• Storytelling
• Newsletters
• Project Management
• Leadership
• Magazines
• Content Development
• Copy Editing
• Marketing
• Public Speaking
• Nonprofits
• Publishing
• Teaching
• Copywriting
• Community Outreach
• Content Management
• Editing
• Branding
• Digital Marketing
• Social Media
• Blogging
• Publications
• Branding & Identity
• SEO
• Training
• Marketing Communications
• Facebook
• Digital Communication Strategy
• Books
• Photography
• Brand Development
• Web Content
• Writing
• Strategic Communications
• Social Media Strategist
• Press Releases
• Digital Media
• Content Strategy