Swathi Raghavarapu

About Swathi Raghavarapu

Marketing and communications professional with 7 years of experience in integrated campaigns, project management, branding, and digital marketing. Proven expertise in developing marketing strategies, employer branding initiatives, and talent attraction campaigns. Skilled in social media marketing, paid advertising, podcast production, and SEO, delivering measurable results through data-driven insights, cross-functional collaboration, and compelling storytelling.Core expertise:• Project and campaign management: Leading global, multi-channel marketing programs and events from concept to execution.• Social media and growth strategy: Designing and implementing strategies to boost brand visibility and engagement; managing paid campaigns and optimizing performance through analytics.• Content development and Employer Branding: Creating impactful content for internal and external audiences - social media, email, web, press releases, podcasts, and more.• Lead generation and sales enablement: Driving inbound lead qualification, managing digital touchpoints, and supporting sales teams with prospecting and conversion strategies.Skills: Corporate communications, Project management, Stakeholder engagement, Campaign planning, Events, Content strategy, Social media marketing, Podcast production, BrandingTools: Salesforce Marketing Cloud, Hootsuite, WordPress, Critical Mention, Business Wire, Google Analytics 4, SharePoint.

Experience

1. Branding and Communications Manager

   Invesco

   Feb 2026 — Present · Hyderabad, IN

Education

• KIIT - Sponsored by Capgemini

  Executive MBA

• National Institute of Technology Rourkela

  Bachelor of Technology - BTech

  2015 — 2019