Rebekah Sterzenbach

About Rebekah Sterzenbach

Graduated, in Spring 2018, from the Carl H. Lindner College of Business at the University of Cincinnati. Received a Bachelor of Business Administration Diploma in Marketing with a Minor in International Business. I recently finished pursuing my Masters in Business Administration with WGU as of September 2024. With previous experience in sales and account management, I am currently working in market research and customer experience, learning about consumer insights, insights reporting, and UX/CX designs and processes. Some say I\'m sarcastic but I would prefer the term professionally funny.

Experience

1. Marketing Strategy & Promotions Analyst

   Isagenix

   Mar 2025 — Present

   I develop and evaluate data-driven promotional strategies that drive customer engagement and business growth. My role involves end-to-end campaign analysis, from planning and execution to performance measurement and optimization.Key areas of focus include:• Analyzing marketing campaign effectiveness across digital, email, in-store, and loyalty channels• Providing strategic recommendations to optimize promotional ROI and conversion rates• Partnering with cross-functional teams (marketing, finance, sales) to align on goals and execution• Building dashboards and reports to monitor KPIs and campaign performance• Conducting customer segmentation and behavioral analysis to enhance targeting strategies• Supporting A/B testing and forecasting to guide offer optimization• Staying current on industry trends and competitive insights to inform strategyThis role allows me to blend strategic thinking with hands-on analytics, turning data into actionable insights that shape our marketing approach and deliver measurable results.

Education

• University of Cincinnati Carl H. Lindner College of Business

  Bachelor of Business Administration - BBA, Marketing and International Business

  2015 — 2018

• Western Governors University

  Master of Business Administration - MBA

Skills

• Microsoft Word
• Team Leadership
• Community Outreach
• Microsoft Office
• Communication
• Microsoft Excel
• Time Management
• Retail Sales
• Leadership
• Customer Service
• Management
• Event Planning
• Social Networking
• Social Media Marketing