Rob Sanders
Digital Marketing/Analytics Enthusiast & Practitioner
- Role
- Adjunct Professor at IÉSEG School of Management
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Rob Sanders
Rob Sanders is a digital marketing expert and founder of RSO Consulting, where he helps…
Experience
Adjunct Professor
Mar 2017 — Present · Lille, FR
As part of my academic involvement, I teach Digital Analytics to Master’s students at IESEG School of Management. The course focuses on equipping future marketers and analysts with practical, hands-on skills in web analytics, data interpretation, and performance measurement. Drawing from real-world consulting experience, I guide students through the strategic use of tools like Google Analytics, Tag Manager and Looker Studio, helping them bridge the gap between theory and application in today’s data-driven marketing landscape.
Skills
- Customer Acquisition
- Strategic Planning
- Management
- Social Media Marketing
- Pay Per Click (Ppc)
- Sem
- Web Development
- SEO
- Smo
- Search Advertising
- Copywriting
- Affiliate Marketing
- Marketing Communications
- Social Media
- Google Adwords
- Marketing Strategy
- Online Marketing
- Performance Improvement
- Budgets
- Online Advertising
- Web Analytics
- New Business Development
- Google Analytics
- E-Commerce
- Advertising
- Organic Search
- Website Development
- Email Marketing
- Ppc
- Marketing
- Business Development
- Digital Marketing
- Omniture
- Competitive Analysis
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- Analytics
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