Ruslan Makhmudov

About Ruslan Makhmudov

I’m a performance marketer who turns paid media into real revenue across Meta, Google, TikTok, and emerging channels. My journey spans DTC, eCommerce, and B2B - from scrappy, AI-led creative built from scratch to campaigns with celebrity talent (Stanley Tucci, Justine Lupe) and brand collabs like Pantone x Allbirds, all turned into top-performing ads. I use creative testing, influencer/UGC, and CAPI-powered data to lower CAC and drive incremental growth.

Experience

1. Manager, Paid Social

   Allbirds

   Feb 2023 — Present

   Manage $XXM paid media budget, scaling Paid Social & Display YoY- Led paid media strategy for celebrity partnership campaigns (Stanley Tucci, Sophie Turner, Laufey, Justine Lupe)- Led paid media strategy for the Pantone x Allbirds collaboration- Built and scaled influencer/UGC into a major Paid Social investment, managing agencies and creators and making UGC the top-performing creative format- Integrated AI into paid media creative strategy, producing above-benchmark performance while scaling creative without traditional photoshoots- Lowered CAC across social platforms by leveraging server-side events (CAPI) and Shopify audience integration.

Education

• Vladivostok State University of Economics and Service

  Bachelor of Science - BS, Marketing

  2013 — 2017