Rachel Lieberman

Video Producer and Director

Role
Director, Events Social Creative - Mtv Strategy & Development at Paramount
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rachel Lieberman

I’m an award winning producer, director, and writer based in Brooklyn, NY. I’ve worked on many types of projects including music videos, digital content, TV commercials, features, and a TV Special with the magician David Blaine. My work has taken me everywhere from a prison in western Pennsylvania, to a dozen plastic surgery operating rooms, to a body building competition in New Jersey, to fashion week in Seoul, South Korea. I’ve been lucky enough to create content with Michelle Obama, Oprah and two Spice Girls. From 20••••21 I was the Supervising Video Producer for Seventeen.com where I produced the popular YouTube show \"Bestie Picks Bae\" and sometimes got to play with puppies. My favorite animal is the sea otter. Currently, I am the director of creative development for video and social at MTV Music International.

Experience

  1. Director, Events Social Creative - Mtv Strategy & Development

    Paramount

    Feb 2024 — Present · New York, NY, US

    I develop original digital and social video as well as content around linear shows for MTV international on Instagram, TikTok, YouTube and Facebook. I increased YOY digital video views on tentpoles 441% and increased views on MTV UK\'s YouTube channel 60% QOQ by implementing better optimization strategies. Our team won gold for Live Event Coverage at the 2023 Shorty awards for our work on the 2022 MTV EMAs.

Education

  • Sarah Lawrence College

    Bachelor's degree, Writing/Film

  • Saint Ann's School

    High School Diploma

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Rachel Lieberman — Director, Events Social Creative - Mtv Strategy & Development at Paramount in Brooklyn, NY, US | Unifers