Robert S. Henson

About Robert S. Henson

As data scientist, I develop statistical models using AI and machine learning techniques. These models provide the tools for predictive analytics work like preparing market forecasts and optimizing performance of algorithmic trading strategies. When applied to sales and marketing, these models help maximize marketing effectiveness and optimize return on investment (ROI). I recommend plans to help prepare future guidance. In addition, these analytics offer insights into customer preferences and trends. As marketing program director, I led high-performance teams as large as 75 in program initiatives focused on maximizing operational efficiency and profitability. For example, one IT solutions program exceeded $1.2B in revenue and more than 100% market growth. SPECIALTIES: Marketing Strategy and Planning Marketing Communications Sales and Marketing Project Management Computational Finance & Econometrics Machine Learning & Data Science Business Analytics Portfolio Analysis Program Optimization Team ManagementI nterpersonal Communications Writing / Editing TECHNOLOGIES: MATLAB MS Office Suite (Excel, Word, PowerPoint, Outlook) Skype Slack IM Chat

Experience

1. Executive Advisor

   Businessanalytics

   Jan 2013 — Present · Montgomery, TX, US

   Developed multiple strategies using econometric models and machine learning techniques- Deployed predictive analytics tools to build market forecasts to 95% reliability- Researched and implemented machine learning models that demonstrated optimal performance in algorithmic trading strategies for returns CAGR of more than 15%

Education

• Stanford University

  Certification

• University of North Carolina at Chapel Hill

  Epidemiology: The Basic Science of Public Health

• The University of Texas at Austin

  Marketing Certificate

• Texas A&M University

  Bachelor of Arts

• University of Pennsylvania - The Wharton School

  Business Analytics Specialization

Skills

• Marketing
• Business Alliances
• Communication
• Management
• Marketing Strategy
• Marketing Management
• Marketing Roi
• Sales Enablement
• Market Analysis
• Strategy
• Industry Marketing
• Marketing Communications
• Computer / Technical Literacy
• Strategic Alliances
• Partner Programs
• Problem Solving
• Time Management
• Article Marketing
• Alliance Marketing
• Retirement Planning
• Social Media Marketing
• Marketing Materials
• Product Marketing
• Channel
• Reasoning / Creativity / Solving Problems
• Partner Marketing
• Analytical / Research
• Multi-Channel Marketing
• Wealth Management
• Research
• Partner Management
• Go-to-Market Strategy
• Demand Generation
• Thought Leadership
• Marketing Automation
• Planning / Organizing
• Competitive Strategies
• Competitive Strategy
• Isv
• Financial Analysis