Rebecca Atkins
Senior Manager, Content Marketing @The Hackett Group Inc.
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WORK HISTORY
Senior Manager, Content Marketing @The Hackett Group Inc.
EDUCATION
University of Wisconsin-La Crosse
Bachelor of Science in Marketing, Marketing, Spanish
University of Minnesota
M.Ed, Sport Mangaement
SKILLS
ABOUT REBECCA ATKINS
I\'m a product and content marketer with a background that spans digital health, HR-adjacent platforms, nonprofit, and now, consulting. My foundation was built at Wellthy, where I joined as the third marketing hire and spent nearly four years helping scale a Series B family care support platform for employer and health plan populations. I wore all sorts of hats during that time, but found my focus in product marketing, content strategy, and thought leadership. Today at The Hackett Group, I manage owned and earned content for a global AI and digital transformation consultancy. It\'s my job to translate technical AI capabilities and Hackett\'s POV on complex topics into narratives that resonate. Through this work, I\'ve had a front-row seat to how AI is reshaping software and services—and how both enterprises and B2B SaaS providers are navigating this shift. It\'s given me a valuable lens on one of the biggest challenges companies face right now: communicating real, measurable value in a landscape drowning in AI noise.
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