Rezwanul Sarfaraj

Marketing Automation Specialist | SFMC, Pardot, Marketo & CDP | Helping Enterprises Scale Engagement & Growth

Role: Senior Martech Specialist at Atlassian
Location: Kolkata, WB, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Rezwanul Sarfaraj

Highly experienced Marketing Automation Consultant with over 12 years of expertise inCampaign Management, Data Analysis, and Marketing Automation. Demonstrated ability todrive significant results through the development and implementation of data-drivenmarketing strategies. Extensive consulting background in Salesforce Marketing Cloud(SFMC), specializing in Cross-Channel Campaign Management, Marketing Operations, andPerformance Analytics. A consistent track record of enhancing campaign engagement,refining customer segmentation, and scaling automation solutions within global markets.My hands-on experience spans multiple SFMC modules, including:Email Studio | Mobile StudioContent Builder | Contact BuilderAutomation Studio | Journey BuilderIntelligence Reports | Email RecommendationAMPScript, SSJS & WSProxy | SQL QueriesAdditionally, I have successfully integrated and implemented other marketing platforms suchas Pardot, Marketo, ActionIQ, and channels like In-Product Messaging, enabling brands toscale their marketing efforts efficiently. My comprehensive approach ensures seamlessmarketing automation solutions that elevate customer engagement and business growth.

Experience

Senior Martech Specialist
Atlassian
Sep 2022 — Present · IN

Education

West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.), Computer Engineering
2008 — 2012
West Bengal University of Technology, Kolkata
Bachelor of Technology - BTech, Computer Science

Skills

Salesforce Marketing Cloud
Java Swing
Core Java
Exacttarget
Web Content Management

Contact information

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•••••@atlassian.com
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Current company

Atlassian

Software Development · 10K employees · Founded 2002 · Level 6/341 George St, Sydney, NSW, 2000, AU

Atlassian powers the collaboration that helps teams accomplish what would otherwise be impossible alone. From space missions and motor racing to bugs in code and IT requests, no task is too large or too small with the right team, the right tools, and the right practices. Over 300,000 global companies and 80% of the Fortune 500 rely on Atlassian’s software, like Jira, Confluence, Loom, and Trello, to help their teams work better together and deliver quality results on time. With our 300,000+ customers and team of 10,000+ Atlassians, we are building the next generation of team collaboration and productivity software. We believe the power of teams has the potential to change the world — one that is more open, authentic, and inclusive.

atlassian.com

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