Ryan Murphy

About Ryan Murphy

With over six years of product management experience in the e-commerce and online travel domains, I am a passionate and driven professional who strives to create engaging and delightful user experiences that drive growth, monetization, and retention. I was most recently a Product Manager at AllTrails, the leading online platform for outdoor enthusiasts, where I spearhead the growth strategy and roadmap execution, collaborating with cross-functional teams and stakeholders to deliver impactful results.In my most recent role at AllTrails, I was responsible for optimizing the signup conversion, implementing site improvements, developing and executing referral functionality and marketing campaigns, and owning app store optimization. Through these initiatives, I was able to increase new user acquisition by ~15%, sign-up rate by ~20%, organic search traffic by ~10%, and referral based user acquisition by ~25%, expanding AllTrails’ user base to over 50 million users. I leveraged my skills in programming, software development, MySQL, and growth frameworks to execute data-driven experiments, analyze user behavior, and iterate on solutions. I also utilized my Certified Scrum Product Owner (CSPO) and Reforge Growth Series credentials to apply agile and growth best practices, and to stay updated on the latest trends and insights in the product management field.

Experience

1. Lead Product Manager, Sell to Carvana

   Carvana

   Jan 2026 — Present · Tempe, AZ, US

Education

• Taiyuan University of Science and Technology

  Study Abroad, Computer Science

  2015 — 2015

• Beijing University of Civil Engineering and Architecture

  Study Abroad, Computer Science

  2015 — 2015

• Auburn University

  Bachelor’s Degree, Computer Science

  2012 — 2016