Rishi S.
Director, ASK Infinity Pvt. Ltd. | Building Petals + Divya-Gandham | Brand, Growth, Partnerships
- Role
- Director at ASK Infinity
- Location
- Varanasi, UP, IN
- LinkedIn followers
- 500 followers
About Rishi S.
Right now, I’m building two consumer brands:petals: mood-first fragrance, starting with incense and expanding into a wider scent universedivya-gandham: devotion-led ritual essentials, built with a strict quality barI work across brand strategy, identity, packaging, and go-to-market. I like sharp positioning, beautiful systems, and execution that holds up when it scales.Previously, I’ve worked in brand and digital marketing in high-accountability setups, from strategy to delivery.Open to collaborations across brand, product, retail, and partnerships.
Experience
Director
Mar 2025 — Present · Varanasi, IN
building two consumer brands: petals (mood-first fragrance) and divya-gandham (devotion-led ritual essentials)leading brand strategy, positioning, and identity systems across both brandsowning packaging design and print ecosystem, from dielines to vendor execution and quality controldriving go-to-market planning, launch timelines, and cross-channel distribution setup (d2c + marketplaces + offline)shaping performance-led storytelling: content direction, creative testing, landing page and conversion inputsmanaging partnerships, vendors, and internal workflows across creative, ops, and productionsetting the brand operating system: messaging, content pillars, and repeatable execution
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