Rohit Ranjan

Performance Management Specialist @Asus laptop

Hemel Hempstead, GB

Digital Advertising and Growth Strategist for ASUS, maximizing performance across paid media and affiliate channels in EMEA for Commercial, Gaming, and Consumer divisions. Record Growth & ROAS: Achieved 8x ROAS via strategic marketing communications; significantly improved performance across Google and Meta platforms. Affiliate Channel Growth: Managed AWIN affiliate marketing, driving exceptional YoY growth: 271% surge in transactions and 269% growth in channel revenue. Cross-Platform Management: Spearheaded UK laptop marketing across Paid/Social, optimizing conversion rates for Commercial, Gaming, and Consumer segments. Optimize Campaign Efficiency: Standardized processes led to a 50% reduction in Cost Per Acquisition (CPA) quarter-over-quarter.🤝 Retail & Partner Marketing: Managed paid initiatives with retailers (Curry, John Lewis, Amazon, Argos) and oversaw strategic advertising with partners (Intel, NVIDIA, AMD, Snapdragon). User & Transaction Uplift: Drove 157% surge in Monthly Active Users and 102% increase in transactions (MoM), reaching a peak sales contribution of £55K. E-commerce Optimization: Collaborated with the web team to refine Merchant Center feeds and content, enhancing conversion rates across Paid Shopping and Affiliate channels. Media Planning & Alignment: Developed strategic quarterly media plans/briefs, ensuring media execution aligned with business objectives via stakeholder collaboration. Reporting & Insights: Provided comprehensive analysis and reports, showcasing key metrics and actionable insights to uplift campaign effectiveness. EMEA Collaboration & Compliance: Fostered collaboration with the EMEA team and agencies to ensure brand promotion, manage risk, and adhere to compliance standards across all 4 ASUS divisions.

Manav Bharti University

Bachelor's degree

Manav Bharti University

Bachelor’s Degree

Kendriya Vidyalaya

High School