Rinna R. Levinson

About Rinna R. Levinson

As an analytics and marketing investments strategist with a deep background in financial services, I bring a unique blend of expertise in driving digital product development across consumer and retail banking, credit cards, and mortgages. With a solid foundation in finance complemented by extensive experience in marketing and product management, I bring a holistic understanding of the banking industry and a track record of delivering impactful solutions to drive business growth and enhance client satisfaction.Throughout my career, I have demonstrated a commitment to excellence and a passion for driving strategic initiatives that push boundaries and challenge the status quo. From leading high-visibility projects at the Global Consumer Bank to articulating finance product vision and strategy to C-level executives and division heads, I have consistently leveraged my strategic problem-solving skills and deep industry knowledge to deliver results and achieve critical business objectives.My international experience across Asia and EMEA has further enriched my perspective and enhanced my ability to navigate complex challenges in diverse market landscapes. Whether driving business transformation, expanding market presence, or enhancing client-centric initiatives, I thrive in dynamic environments and excel at leading cross-functional teams to deliver on critical milestones and projects within tight timeframes.As a reliable and agile professional with a strong work ethic, I am committed to steering continuous innovation and delivering exceptional value to both internal stakeholders and external clients. With a keen focus on regulatory compliance, strategic problem-solving, and client-centricity, I am well-positioned to accelerate business profitability and success in today\'s competitive banking industry.Beyond my professional accomplishments, I am deeply passionate about mentoring and developing the next generation of finance professionals. I believe in fostering a culture of learning and growth, where individuals are empowered to unleash their full potential and contribute meaningfully to organizational success.Looking ahead, I am excited about the opportunity to leverage my skills and expertise to drive forward-thinking initiatives that shape the future of financial services and create meaningful impact for both the organization and its clients.

Experience

1. Senior Vice President, Marketing Investments and Optimization, Marketing and Franchise Development

   Citi

   Oct 2021 — Present · New York, NY, US

   In this executive role, I oversee North America marketing budget, managing expenses across multiple lines of business within US Personal Banking. With four direct reports and oversight of 20+ budgets, I navigate the complexities of marketing forecasting and planning. My primary focus revolves around enhancing forecasting accuracy, operational efficiency, and risk management within marketing. By fostering a culture of accountability and ownership, I instill a client-centric mindset across the organization, driving excellence in service delivery and client satisfaction.Some of my key achievements include orchestrating the integration of Citi Retail Services\' marketing budget and transforming marketing processes and routines leading to operational efficiencies. These transformational initiatives streamlined processes and fostered collaboration between business units, resulting in improved alignment and control standardization.Leading cross-functional teams, I facilitated the allocation of budgets between business units, ensuring reporting alignment and control optimization. I drove operational excellence, overhauling the forecasting team and implementing robust risk management practices.My tenure at Citi has been marked by a relentless pursuit of excellence, driving impactful change and fostering a culture of innovation and collaboration. I actively engage in process improvement initiatives, focusing on enhancing reporting accuracy, streamlining workflows, and supporting increased demand for expense analytics.I deliver C-level presentations, serve as Marketing Investments Council Chair, and participate in diversity and inclusion efforts. My dedication to driving organizational success while upholding the highest standards of integrity and professionalism defines my approach as a leader at Citi.

Education

• University of the Philippines

  Bachelor of Science, Business Administration

• De La Salle Lipa

  High School

• Asian Institute of Management

  MBA, Finance, Marketing

• New York University

  School of Continuing and Professional Studies, Marketing and International Finance