Robert Railis

About Robert Railis

I’m a high-energy, results-driven leader who thrives on tackling complex challenges and delivering growth. Whether launching businesses, optimizing tech stacks, or building high-performing sales and marketing systems, I bring an intense, hands-on approach to execution.Throughout my career, I’ve forged my own path—taking risks, adapting to new markets, and innovating along the way. From moving to China to help start a business to co-founding a successful company with my wife in 2017, I’ve embraced change and disruption to stay ahead of the curve. Growth, Strategy & Marketing OperationsOver the last 12+ years, I’ve led initiatives across enterprise sales, MarketingOps, and RevOps—designing and refining campaign workflows, integrating CRMs like HubSpot and Zoho, and developing lead scoring systems that drive pipeline growth and measurable ROI. I specialize in bringing structure and scale to fast-moving environments, translating strategy into results through automation, QA, and real-time performance insights. AI & Tech Stack IntegrationI use AI-powered tools like Make, Zoho, HeyGen, Jasper, Instantly, and Claude to streamline reporting, automate outreach, optimize SEO, and drive smarter decisions. From GA4 to workflow automation, I’m fluent in the tools modern marketing teams rely on to operate efficiently and effectively.🧠 Leadership with an Entrepreneurial MindsetI’ve built sales teams, led full-funnel marketing strategy, and launched scalable campaigns. As a business owner and former Director of Sales & Marketing, I know what it takes to create repeatable systems—from campaign QA to dashboard reporting—that align cross-functional teams and scale growth without increasing headcount. Beyond BusinessI serve on my city’s Business Advisory Board and am passionate about supporting small business growth. Outside of work, I’m often practicing Jiujitsu with my wife and daughter, working out, or exploring the outdoors on two wheels. Expertise: MarketingOps, Campaign QA, Lead Scoring & Nurturing, Funnel Analysis, GA4 Attribution Modeling, Strategic Planning, Market Research, Sales & Marketing Strategy, Lead Generation, AI-Powered Marketing, Performance Dashboards, Workflow Automation, Small Business Growth, Process Optimization, Enterprise Sales, Cost Cutting, International Sales, Generative AI Tools, Prompt Engineering, Make.com (Intermediate).

Experience

1. Marketing Operations Manager

   Orion180

   Jul 2025 — Present · West Melbourne, FL, US

   As Marketing Operations Manager, I support the execution, optimization, and governance of Orion180’s marketing operations across systems, campaigns, and communications. I work cross-functionally with marketing leadership, executive stakeholders, external agencies, sales, IT, and development teams to ensure marketing initiatives are executed accurately, efficiently, and in alignment with business and regulatory requirements.My role focuses on operational execution, CRM data integrity for a database of 250k, process improvement, campaign deployment, and performance reporting within a fast-paced insurance environment.Marketing Operations & Execution- Manage day-to-day marketing operations to ensure accurate, timely deployment of agent and insured communications across multiple channels- Coordinate cross-functional execution of marketing campaigns with internal teams and external marketing partners- Support go-to-market execution for product and state launches, ensuring messaging accuracy and operational readiness.CRM & Data Operations (HubSpot)- Oversee CRM data integrity and optimization within HubSpot, supporting accurate segmentation, engagement, and reporting- Lead ongoing CRM cleanup and normalization efforts across legacy datasets to improve reliability and usability.Process & Workflow Optimization- Design and improve marketing workflows for campaign execution, approvals, and operational handoffs- Introduce structure and documentation to previously undocumented marketing and CRM processes- Balance speed and risk management in a regulated insurance environment.Reporting, Analytics & Enablement- Monitor and report on marketing and communication KPIs to support transparency and informed decision-making- Support executive and leadership requests for operational insights, data validation, and campaign performance- Leverage marketing technology and AI-driven tools to improve efficiency, consistency, and scalability.

Education

• Thomas Edison State University

  Bachelor of Arts (B.A.), Communications

• College of DuPage

  Associate's Degree, Business Administration and Management