Ramya R.
Head of Marketing @uppercase | Ex-Amazon, Nestaway, Titan
- Role
- Head of Marketing & Product at Uppercase
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ramya R.
With over 15 years of marketing experience in consumer goods and consumer internet businesses, I am passionate about creating and scaling brands that connect with customers and deliver value. I currently advise and mentor D2C Startups on their Brand Building journey, Product and Positioning, Building differentiation w.r.t to competition, go to market plans, growth strategies and digital funnel optimization. Besides work I\'m passionate about dancing, scuba diving and Cricket.
Experience
Head of Marketing & Product
Oct 2024 — Present
In this role, I\'ll be leading Product & Category launches and expansions, Brand and Digital Strategy, Retail Marketing & PR.Uppercase is a forward-thinking, design-first brand for new-age consumers, with all products crafted from recycled materials. Our luggage trolley \"Bullet\" recently won the prestigious RED DOT award for Product Design—the first for India in this category in 69 years.
Education
National University of Singapore
General Management Program for Asia
2019 — 2019
Columbia Business School
Executive Education, Digital strategies in Business
2018 — 2018
Swami Vivekanand High School
S.S.C
Indian School of Business
General Management Program for Asia, Management
2018 — 2019
South Indian Education Societys College of Arts Science and Commerce Sion West Mumbai 400 022
HSC, Electronics
2002 — 2004
University of Mumbai
Bachelors of Engineering, Electronics and Telecommunication
2004 — 2008
T.A. Pai Management Institute (TAPMI)
PGDM, Marketing, Systems, Operations
2009 — 2011
Skills
- Strategy
- Social Media Marketing
- Brand Development
- Market Research
- Team Management
- Retail
- Marketing
- Management
- Business Development
- Digital Marketing
- Marketing Communications
- Brand Management
- Marketing Strategy
- Product Marketing
- Merchandising
- Sales Operations
- Supply Chain Management
- Retail Marketing
- Social Media
- Marketing Management
- Sales
- Competitive Analysis
- Marketing Research
- Product Management
- Business Strategy
- Fast-Moving Consumer Goods (Fmcg)
- Product Development
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