Ryan Redmond

About Ryan Redmond

Sales leaders live or die by whether they can trust their numbers.They aren’t judged on effort, activity, or good intentions.They’re judged on whether they can stand behind the forecast.When confidence erodes or surprises show up, it’s rarely because teams aren’t working hard enough.More often, leadership judgment is being made without reliable data.Most CROs and VPs of Sales don’t have a CRM problem.They have a systems problem.As companies scale, tools get bolted on.Data fragments.And the CRM slowly becomes something teams work around instead of trust.Forecast calls turn defensive.Explanations come after the fact.And outcomes become harder to predict.I founded Optrua to help sales leaders reverse that pattern.We design revenue systems that align people and systems—using CRM, automation, and AI—to improve data, restore visibility, and support better leadership decisions.Not to replace experience or coaching.But to reinforce them with clarity that leaders can trust.I work primarily with mid-sized organizations in professional services, technology services, manufacturing, and private equity that have already invested in the Microsoft stack and are ready to get more from it.My philosophy is simple:Great sales leaders don’t choose between people and systems.They build systems that help their people deliver better outcomes.If trusting the numbers feels harder than it should be, let’s compare notes.

Experience

1. CEO Founder

   Optrua Llc

   Aug 2022 — Present · Dallas, TX, US

   As Founder and CEO of Optrua, I lead a Microsoft Dynamics 365 consulting firm dedicated to helping mid-sized B2B businesses transform how they sell, market, and serve customers. With over two decades of experience in CRM and process optimization, I focus on aligning people, systems, and strategy so organizations can grow with clarity and confidence.At Optrua, we believe your sales systems should accelerate revenue—not hold it back. That’s the foundation of our new direction: Smarter Systems. Better Sales. This vision reflects our commitment to helping companies eliminate disconnected tools, streamline sales processes, and leverage AI to drive measurable results.Key areas of focus include:Delivering CRM and Power Platform solutions tailored for Professional Services, Technology Services, Manufacturing, and Private Equity firms.Driving adoption of Microsoft Dynamics 365 Sales, Copilot, and Power Platform through proven frameworks like our RISC Defense Program, Solution Blueprint, and Optrua Care Plans.Leading with rapid prototyping, agile delivery, and continuous improvement to ensure systems evolve alongside business needs.Helping clients achieve real ROI through smarter workflows, AI-driven insights, and integrated customer experiences.As CEO, I set Optrua’s strategic vision, build partnerships, and ensure we continuously deliver on our promise: smarter systems that enable better sales outcomes.

Education

• University of Utah

  Bachelor's degree, Mechanical Engineering

Skills

• Agile Project Management
• Software Development
• Saas
• Microsoft Dynamics
• Visual Studio
• Solution Architecture
• Software Project Management
• Crm
• Microsoft Crm
• Business Process
• Data Warehousing
• Professional Services
• Customer Service
• Portals
• IT Strategy
• Solution Selling
• Consulting
• Business Intelligence
• Management
• Scribe Insight
• Management Consulting
• Enterprise Software
• Enterprise Architecture
• Databases
• Customer Relations
• Consultancy
• Cloud Computing
• Sql Server
• Sales Process
• Business Development
• Integration
• Business Analysis
• Web Services
• Microsoft Sql Server
• Customer Relationship Management (Crm)
• Sql
• T-Sql
• Ssrs
• Software Industry
• C#