Rob McCloskey
Senior Business Advisor Manager, Marketing & Brand @Canfor
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WORK HISTORY
Senior Business Advisor Manager, Marketing & Brand @Canfor
Vancouver, BC, CA
Rebuilt and operationalized a global corporate brand and content system for a 6,500+ employee manufacturing organization, strengthening internal alignment and external clarity by establishing a clear and consistent voice across communications, executive messaging, sustainability storytelling, product narratives, and people communications.Directed major digital and communications infrastructure initiatives, including a full corporate website deployment (249+ pages) and centralized brand and content systems.Lead enterprise-wide brand, communications, and go-to-market strategy across North American and European markets, aligning corporate narrative while recognizing regional opportunities and business priorities.Serve as a strategic advisor to senior leadership on brand positioning, messaging, and organizational storytelling during periods of transformation, investment, and change.Partner cross-functionally with Sales, Operations, Product, HR, and executive teams to translate market and organizational insights into clear narratives and high-impact go-to-market and communications briefs.Leads department budgets and agency relationships, improving efficiency while ensuring investments supported measurable outcomes in brand equity, engagement, and business performance.
EDUCATION
Dalhousie University
Bachelor of Community Design, City/Urban, Community and Regional Planning
University of Prince Edward Island
Master of Business Administration, Major in Innovative Management, Minor in Marketing
SKILLS
ABOUT ROB MCCLOSKEY
Strategic brand and go-to-market leader with 15+ years of experience aligning product, operations, and storytelling across outdoor recreation, resource-based manufacturing, and tourism. I help translate vision into clear positioning, disciplined execution, and measurable growth.My experience spans enterprise brand transformation, product marketing, integrated campaign leadership, and cross-functional alignment across complex, multi-location organizations. I have led internal creative teams and external partners, rebuilt brand systems, launched new digital platforms, and supported sales organizations with strong positioning and customer insight.I am most energized working with purpose-driven brands connected to place, performance, and people. When brand, product, and community are aligned, the work carries more meaning, internally and externally.Core Strengths• Brand Clarity and Positioning• Go-to-Market Strategy and Product Marketing• Cross-Functional Leadership and Team Alignment• Outdoor and Recreation Industry Experience• Enterprise Brand Systems and Governance• Integrated Campaign Leadership• Executive and Internal Communications• Creative Team Development• Community Partnerships and Purpose-Driven Growth
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