Ross Perry

About Ross Perry

Results driven product marketing leader with broad experience building and deploying successful product marketing campaigns and tactics to deliver revenue and profit growth. Able to develop and execute compelling marketing plans based on deep product knowledge, competitive intelligence and customer insight. Strong passion for creating impactful content to influence sales, partners and customers. Extensive experience implementing competitive product strategy and executing strategic go-to-market plans. Able to effectively manage products from concept phase through end of life. Experience enabling a variety of sales teams / routes to market (direct, Channel, e-Commerce, retail/consumer, enterprise) with deep knowledge of the Channel. Established track record of successfully taking on new product category challenges and developing effective business plans to produce desired results. Strong cross-functional team leader. Detail-oriented with ability to adapt quickly in fast paced business environments to ensure optimal results.Key Skills Include: Product Marketing | Product Management | Channel Marketing | Sales Enablement | Go-to-Market Strategy | Channel Management | Strategic Planning | Strategic Alliances | Business Development | Program Management | e-Commerce | Project Management | P&L Management | Competitive Analysis | Market Research & Analysis | Business Operations | Salesforce.com | Product Planning | Product Strategy | Portfolio Management | Cross-functional Team Leadership | Training & Education | Life Cycle Management | Sales Cycle Management and Progression | Financial Analysis | Communication | Business Presentations | Problem-Solving | Forecasting | Retail | Merchandising | Coaching | Negotiation | Marketing Campaigns | Purchasing | Internet of Things (IoT)| Data Analysis | Partner Programs | Communications | Customer Insights | Product Messaging and Positioning

Experience

1. Senior Product Marketing Manager - Ibm Systems

   IBM

   May 2018 — Present

Education

• Texas A&M University

  B.B.A., Marketing/Management

Skills

• Strategy
• Consumer Marketing
• Cloud Computing
• Strategic Partnerships
• Business Alliances
• Retail Category Management
• Strategic Alliances
• Forecasting
• Multi-Channel Marketing
• Solution Selling
• Internet of Things
• Retail
• Project Management
• Channel Partners
• Enterprise Software
• Retail Buying
• Program Management
• Consumer Products
• Go-to-Market Strategy
• Training
• New Business Development
• Presentation Skills
• Leadership
• Demand Supply Planning
• Product Management
• Financial Analysis
• Management
• Software as a Service (Saas)
• Business Development
• Storage
• Enterprise Storage
• Team Leadership
• Portfolio Management
• Competitive Analysis
• Market Intelligence
• Cross-Functional Team Leadership
• Salesforce.com
• Sales Enablement
• Consumer Electronics
• Product Marketing