Richard Perrin

About Richard Perrin

Director of Sales and Marketing professional with extensive experience in the B2B spectrum. Implemented sales programs while leading field sales force, key market promotions and advertising. Highly effective at aligning the company’s sales goals and marketing efforts with strategic direction to achieve a competitive advantage while increasing market share in a defined area. Key Skills:Sales / Marketing Strategy, Leadership, Communication, Drives Results, Integrity,Relationship Building, Analyzing Data, Influencing, Builds Effective Teams,

Experience

1. Regional Sales Manager

   Watkins Wellness

   Jun 2019 — Present · El Dorado Hills, CA, US

   Highly experienced leader in managing B2B with focus on independent business owners. Responsible for the sale of Watkins Wellness products through the specialty retail dealer channel within Northern California, Western Nevada, and Hawaii. Ensures profitable growth in sales within the territory through the development and execution of strategic territory plans that identify and prioritize vertical and horizontal sales opportunities. Business Development:• Establishes and maintains relationships with the 52 existing and potential dealers. • Meets established goal for new dealer signings by seeking out new business in open markets. • Identifies dealer change-out opportunities and signs & develops new Watkins dealers in these markets to positively impact sales within the territory. • Collectively identifies business plans and needs with dealers and assist to create action plans for the purpose of improving their proficiency in the identified area(s). • Actively manages territory by preparing, creating and monitoring an annual strategy plan. Training, Sales and Marketing:• Provides consistent value through communications, dealer visits, training and systematic follow-up. • Meets annually established sales budget,$53M, by product category.• Provides sales and marketing training to existing Watkins Wellness dealers and ensures dealers throughout territory implement sales and marketing programs. • Maintains accurate records, trends, and forecasts of all prospect leads in Salesforce.

Education

• American River College

  Associate of Arts (A.A.)

Skills

• Automotive
• Promotions
• Sales
• Problem Solving
• Business Planning
• Consultative Selling
• Business Strategy
• Social Media Marketing
• Manufacturing
• Sales Management
• Advertising
• Strategic Planning
• Event Management
• Social Media
• Brand Management
• Marketing Strategy
• Business Development
• Product Management
• Retail
• Customer Relations
• Marketing
• Vendor Relations
• Account Management
• Customer Satisfaction
• New Business Development
• Product Marketing
• Merchandising
• Product Development
• Brand Development
• Forecasting
• Inventory Management
• Event Planning
• Team Building
• Sales Operations
• Competitive Analysis
• Customer Service
• Selling
• Start-Ups
• Market Research
• Marketing Communications