Rochelle Paulet

About Rochelle Paulet

He Said She Said Podcast - brandRUSSO https://razorbranding.org/ Recent interview with Jaci and Michael Russo at brandRUSSO. I’m a results-driven marketing leader with 30+ years of experience building and executing strategic marketing programs across industries—from traditional brick-and-mortar to cutting-edge high-tech and biotech.My expertise spans inbound and outbound marketing, digital strategy, demand generation, content and social media marketing, event execution, and technical marketing oversight. I’ve led B2B and B2C initiatives that drive revenue, expand market share, and build memorable, trust-driven brands.What sets me apart is my unique integration of neuro-marketing—allowing me to apply behavioral insights, cognitive triggers, and persuasive design to deepen engagement and improve performance across all customer touchpoints.Whether launching disruptive products, leading cross-functional teams, or stepping on stage to inspire and educate, my goal is always the same: Create WOW experiences that drive growth, change behavior, and deliver measurable impact!

Experience

1. Senior Director, Marketing

   Senestech Inc. Evolve Rodent Birth Control

   Jun 2024 — Present · Phoenix, AZ, US

   Marketing and Customer Success lead for Evolve™ Rodent Birth Control — a disruptive, non-toxic fertility control product transforming rodent management across professional, municipal, retail, agricultural, and eCommerce markets.• Developed and executed multi-channel marketing strategy across 7 verticals: PCO, municipal, retail, ecommerce, agriculture, distribution, and international• Grew eCommerce revenue by 74% YoY through optimized campaigns on Amazon, Walmart, and Shopify• Grew professional pest control operator (PCO) engagement by 65%, launching email, video, and direct outreach campaigns with compelling, compliant messaging and IPM integration content• Driving municipal adoption in Chicago, San Francisco, Baltimore, and New York City, helping secure multimillion-dollar city program interest• Launching new products, including Appeal™ (rodent attractant) and Lure™ (bait dispenser), expanding the Evolve ecosystem• Opened new international markets in Hong Kong, the Netherlands, Maldives, and Sri Lanka; regulatory progress underway in Australia, New Zealand, Ecuador, and Pakistan• Led case study and PR efforts, securing national media attention and industry publication placements• Created and overseeing an RFM-based customer reactivation strategy, improving retention and repeat purchase by 22%• Delivered strategic messaging within FIFRA 25(b) marketing constraints, ensuring compliance across all platforms• Managed internal and external creative, digital, and agency teams while tracking KPIs and optimizing ROI across campaignsPodcast Interview - He Said She Said - Razor

Education

• East Texas A&M University

  Journalism, English

  1985 — 1988

• David Key, Auspicium Ltd

  NLP Practitioner Certification, Neuro Linguistics Programming, Neuro Marketing

  2023 — 2024

• MTF Institute of Management, Technology and Finance

  Certification, Brand Marketing Professional

• TIA Education

  Certification, Project Management Professional (PMP) Candidate

• Matt Barnett, NLPIncorporated

  Neuro Linguistic Programming, NLP, Neuro-Marketing

  2020 — 2021

• MTF Institute of Management, Technology and Finance

  Certification, Neuromarketing and Consumer Psychology

Skills

• Communication
• Brand Management
• Marketing Strategy
• Social Media
• Direct Sales
• Vendor Negotiations
• Marketing Communications
• Conference Program Development
• Start-Ups
• Crm
• Trade Show Exhibitor
• Online Advertising
• Event Management
• Event Site Planning
• Account Management
• Market Research
• Marketing
• Event Planning
• Customer Relationship Management (Crm)
• Negotiation
• Business-to-Business (B2b)
• Leadership
• SEO
• Conference Project Management
• Digital Marketing
• Product Marketing
• Email Marketing
• Strategy
• E-Commerce
• Social Media Marketing
• Web Marketing
• Project Management
• Analytics
• Advertising
• Strategic Planning
• Search Engine Optimization (SEO)
• Trade Shows
• B2b
• Direct Marketing
• New Business Development