Robert Paolella
Senior Director of Web Strategy @insightsoftware
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WORK HISTORY
Senior Director of Web Strategy @insightsoftware
Leading a web, SEO, and digital ops team across a B2B SaaS portfolio spanning financial reporting, equity management, and data analytics products.• Architecting a full platform migration from WordPress to a headless stack (Astro, Storyblok, Vercel), restructuring site IA from product-centric to solutions-centric across business segments.• Building an AI-powered SEO intelligence platform that unifies Google Search Console, GA4, Ahrefs, and AI search data into a single URL-level data model.• Pioneering AEO/GEO strategy, integrating AI search visibility data from six distinct modules to track and optimize brand presence across ChatGPT, Perplexity, Google AI stack, and other LLMs.
SKILLS
ABOUT ROBERT PAOLELLA
I\'m the Director of Web Marketing at insightsoftware. I built and manage a B2B SaaS…
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