Robbie Parker Adamson
Marketing in EdTech & Publishing | Passionate About Empowering Educators and Students
- Role
- Associate Marketing Manager, Faculty Marketing Programs, North America Higher Ed at Cengage
- Location
- Lamar, CO, US
- LinkedIn followers
- 500 followers
About Robbie Parker Adamson
Passionate business and marketing professional that readily meets the public, builds relationships and sets and meets goals.
Experience
Associate Marketing Manager, Faculty Marketing Programs, North America Higher Ed
Nov 2024 — Present
Assist in development and execution of marketing campaigns aimed at increasing product adoption, user engagement, and retention-Segment audiences based on usage patterns, demographics, and needs to craft personalized messaging and content-Partner with Product, Customer Success, and Sales teams to ensure marketing efforts are aligned with product development and customer needs-Provide support to customer-facing teams with marketing assets, training materials, and best practices-Track and analyze the effectiveness of inner platform messages, measuring key performance indicators (KPIs)-Stay up-to-date on industry trends, competitor activities, and emerging technologies to identify new opportunities for user adoption and engagement.
Education
Hastings College
Bachelor of Arts (B.A.), Marketing, Advertising/Public Relations
2010 — 2014
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