Robert Patrick Boyle

About Robert Patrick Boyle

Web Development • Designed, developed, and maintained responsive websites using…

Experience

1. Web Developer & Analytics Engineer

   BrainDo

   Sep 2019 — Present · Philadelphia, PA, US

   Web Development• Designed, developed, and maintained responsive websites using WordPress, with custom themes and plugins written in PHP.• Built and maintained websites using modern technologies such as React.js, TypeScript, Vite, and SASS.• Customized and extended WordPress functionality to meet client-specific needs, including the integration of analytics and tracking tools.• Applied expertise in CSS and HTML to create clean, accessible, and user-friendly interfaces.• Integrated third-party tools and platforms, including Zendesk and AWS, to enhance site functionality and scalability.• Collaborated with cross-functional teams to implement new features and maintain website performance.Analytics & Tracking• Implemented advanced tracking solutions using Google Tag Manager (GTM) to monitor user behavior and capture key events.• Designed and configured Google Analytics 4 (GA4) properties, including custom events, tags, and dimensions, to provide actionable insights.• Created custom tracking frameworks for e-commerce, monitoring metrics such as conversions, product performance, and user flows.• Conducted audits and troubleshooting to ensure accurate data collection and compliance with tracking requirements.• Partnered with stakeholders to identify KPIs and establish comprehensive tracking plans that align with business objectives.

Education

• Thinkful

  Engineering Immersion Bootcamp

  2018 — 2019

• Penn State University

  Kinesiology

  2008 — 2013

• Thinkful

  Engineering Immersion Program

  2017 — 2018

• Penn State University

  Bachelor's Degree

  2007 — 2013